Ekin Ulukok

Responsible for managing P&L, driving sales activities, revenue growth, financial reporting, budgeting, cost estimating, payroll etc. Coaching digital communication team, which includes 20 senior employees. Creating digital communication, social media marketing, social CRM, and digital PR strategies for the different brands. Driving engagement to the brands' social media accounts. Developing social media concepts with word of mouth and viral potential.

Leading the retail banking marketing (team with 6 employees) and customer relations (team with 10 employees including telesales) teams and functions for the company, to support the growth plans across all channels. Development of general marketing programs that drive lead generation for the business. Working with key marketing and CRM personal to drive volume and achieve growth targets.

Reporting directly to General Manager, managing all digital marketing channels of Balparmak, Binbircicek, Balkovan, Honeybana Balparmak, Balparmak Apitera, Altiparmak Gida brands; coordinating digital and search engine marketing agencies. Building strategies to drive traffic to the company websites; balparmak.com.tr, binbircicek.com.tr, balkovan.com.tr...

Reporting directly to Division Head, creating social media, social CRM, and digital PR strategies for the brands. Managing social media marketing campaigns for the different brands. Developing social media concepts with word of mouth and viral potential. Driving engagement to the brands' social media accounts. Clients: Turkcell, Digiturk, Migros Money Club Kart, Vestel, Regal, GSK, Boehringer Ingelheim, 1V1Y.

Creating social media strategies for the brands. Management of all social media channels and agencies. Managing the roadmap budget for the social media channels. Management of all digital media channels and digital & web agencies. Management of SEM agency. Building Search Engine Optimization strategies, planning Google Adwords campaigns. Coordinating development teams through SEO strategies, and marketing teams with Google Adwords plans. Management of web&digital media projects.

Management of websites and building community: Social media management, web site development, content management, hiring and managing moderators, analysing different data about activity levels of site. Promotion of site, marketing, PR, event management. Hiring advertising agencies to sell ad stock, and selling directly to companies. Administration, planning, and reporting budget (Daughter companies, employees, and moderators).

Reporting directly to General Manager and coordinating 4 different sister company's marketing teams and a group of senior and junior people. Coordinating all communication, marketing, WOMM, advertising (ATL and BTL), PR, brand strategies and activities. Handling each project within the overall marketing communication process and approval procedures.Preparing and coordinating marketing and media plans, developing and maintaining campaigns.

While I was working for AFM Cinemas, I deepened my studies about digital marketing, and with this way of working the online part of the business has grown very fast. I was responsible of managing marketing and PR activities, preparing marketing and media plans, coordinating processes with the third parties, developing www.afm.com.tr, www.imaxtr.com.tr, AFM e-newsletter, and AFM e-calender widget.

Public Relations and Publicity

Social Sciences