Fabienne Hieber

Basic

Stuttgart, Germany

Skills

Web Analytics
Web Controlling
Online Marketing Consulting
SEO
SEM
User Experience
Customer Experience Design
Customer Experience Management
Usability Consulting
Usability Testing
A/B testing
Heat-Mapping
Website Development
Social Media Consulting
Social Media Monitoring
Social Media Marketing
Social Media Advertising
Brand Management
Mobile Marketing
Google Analytics
Webtrekk
Simply Measured
Hootsuite
Optimizely
Adobe Creative Suite
Online-Training
Live Webinare
Online Marketing
Google AdWords
Facebook Advertising
Twitter Marketing
Search Engine Marketing
Search Engine Optimization
Business Analytics
Customer Care Management
communication skills
Digital Media Management
Altmetrics
Customer Contact Management

Timeline

Professional experience for Fabienne Hieber

  • Current 1 year and 7 months, since Jun 2020

    Enterprise Architect IoT & Customer Experience

    Bosch Gruppe

  • 2 years and 8 months, Oct 2017 - May 2020

    Capability Manager Data Business Development

    Robert Bosch GmbH

  • 1 year and 6 months, Apr 2016 - Sep 2017

    Digital Analytics Product Owner

    Robert Bosch GmbH

    Consultant for business units in regard of web analytics mobile/app analytics and social media monitoring. Being part of a global agile project "Digital Marketing & Sales" with focus on digital business analysis and optimization. Supporting tracking activities and providing reporting concepts with the aim to create a 360 view of the customer and his user experience on all touch points by providing digital usage data (website, mobile, social), offline data (e.g. Point of Sale), IoT data...

  • 2 years and 6 months, Oct 2013 - Mar 2016

    Social Media & Web Analyst

    Springer DE | Springer Science+Business Media

    Training social media account holders in measuring and analyzing their activities’ performance, identifying influencers and participating in conversations. Providing an overview of the company’s social media performance and its impact in the social web. Training people in measuring and evaluating the performance of their online marketing campaigns. Monitoring user behavior and preferences on websites to validate user experience and website usability, developing KPIs for online performances.

  • 3 years, Oct 2010 - Sep 2013

    Duale Studentin

    HETTENBACH GMBH & CO KG WERBEAGENTUR GWA

    Social media guidelines for B2B service brands; social media management & advertising; web & social analytics; Search Engine Advertising (SEA), Search Engine Optimization (SEO), social media strategy for a global B2B brand: analyzing interests and behavior of target groups in the social web and giving recommendations for investigations; customer touchpoint management for a global B2B brand: creating personas for the B2B buying center and optimizing touchpoints within the buying cycle.

Educational background for Fabienne Hieber

  • 3 years, Oct 2010 - Sep 2013

    Medien- und Kommunikationswirtschaft

    DHBW Ravensburg

    Digitale Medien

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

Wants

Business Networking

Interests

Digital Media
Blogs
Spinning
Fashion
Pinterest
Running

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