Fabienne Hieber

Consultant for business units in regard of web analytics mobile/app analytics and social media monitoring. Being part of a global agile project "Digital Marketing & Sales" with focus on digital business analysis and optimization. Supporting tracking activities and providing reporting concepts with the aim to create a 360 view of the customer and his user experience on all touch points by providing digital usage data (website, mobile, social), offline data (e.g. Point of Sale), IoT data...

Training social media account holders in measuring and analyzing their activities’ performance, identifying influencers and participating in conversations. Providing an overview of the company’s social media performance and its impact in the social web. Training people in measuring and evaluating the performance of their online marketing campaigns. Monitoring user behavior and preferences on websites to validate user experience and website usability, developing KPIs for online performances.

Social media guidelines for B2B service brands; social media management & advertising; web & social analytics; Search Engine Advertising (SEA), Search Engine Optimization (SEO), social media strategy for a global B2B brand: analyzing interests and behavior of target groups in the social web and giving recommendations for investigations; customer touchpoint management for a global B2B brand: creating personas for the B2B buying center and optimizing touchpoints within the buying cycle.

Digitale Medien