Stefano Barbuto

Responsible for the strategic digital development of Hugoboss.com on a global scale, focusing on expansion and localization through omnichannel flows, marketplace projects, retention and loyalty programs, optimization of digital returns, warehouse and in-store operations, CRM/marketing automation, digital merchandising, content management, and localized translations.

Oversaw the corporate digital channel, focusing on sales performance, customer experience, functionality, and financial aspects, with an emphasis on margins and profit & loss. Implemented an omnichannel customer management approach, enabling the Customer Service Team Leader to drive additional sales while managing presales /post-sales activities, including order management, delivery, and payment processes.

As the eCommerce Manager at Boggi Milano, I launched and led the digital channel in 2010, joining a fast-developing eCommerce business to drive customer experience and sales growth through online merchandising, web analytics, and content management. I built a team from scratch and worked on an Omnichannel strategy based on various flows, such as Click & Collect, e-Reservation, Order in Store, and Personalization, to enhance the customer proposition across the eCommerce-Retail presence.

I was responsible for developing marketing and advertising strategies for all of the company's European websites. This involved analyzing market requirements and business objectives, as well as monitoring and analyzing online performance statistics and reports. In addition, I managed and coordinated the e-commerce section called Feel@Home, which included database management, pricing, and advertising. I also oversaw search engine optimization (SEO) and search engine marketing (SEM) activities