Facundo Zapata

I lead creative direction for global campaigns, branded content and production across Europe and LATAM. Collaborated with INNOCEAN for Hyundai’s global brand launch; produced BMW & MINI content for IAA Munich; created LEGO Star Wars digital assets; delivered cross-media work for Amazon Prime, Google, Call of Duty, Lancôme, and Dove. Managing teams, budgets and brand consistency across markets.

Led integrated campaigns and regional launches for global brands. Directed Baron B (Moët Hennessy) luxury campaign in Barcelona; led Vitaminwater’s LATAM launch ($1M+ budget) with 8 short films for 9 markets; won and executed global Nivea pitch, presenting in Hamburg and producing across Europe and Brazil. Managed creative teams, Coca-Cola projects and agency growth across new media.

Co-founded an independent creative studio focused on online and audiovisual content. Directed projects for culture and entertainment brands, combining Konzeptentwicklung, Art Direction and Content Produktion. Clients: New Balance, LO Management, BoBo Hotel. Developed strong visual narratives and brand identities for digital campaigns and film projects.

Developed and executed integrated digital and social campaigns to boost client visibility across South America. Collaborated with multidisciplinary teams in concept creation, design and production. Clients: Miller Genuine Draft and Miller Lite. Strengthened brand presence through innovative content and cross-platform storytelling.

Created curated sound experiences and music playlists for commercial spaces using data-driven insights to improve customer engagement. Combined creative direction with audio strategy to enhance brand ambience for retail environments and hospitality clients across LATAM.

Led the creative communication for BBVA regionally, adapting messaging to cultural nuances across markets. In charge of creative teams in integrated regional campaigns across LATAM markets. Clients: Reckitt Benckiser, Citroën, Danone and Peugeot. Managed concept development, visual identity and production execution to deliver cross-media campaigns aligned with global brand guidelines.

Developed campaign concepts for print and film across Latin American and Eurasian markets. Clients: Unilever, Kraft, Coca-Cola and Kimberly-Clark. Combined Art Direction and Storytelling to reinforce brand strategy and visual consistency across multi-market productions.

Created and produced campaigns for print and film, supporting creative strategy and execution for Telefónica, Volkswagen and Clorox. Developed concepts that strengthened brand presence and recognition across LATAM markets while collaborating with senior creative teams.

Assisted senior creative teams in concept development and execution of integrated campaigns for Peugeot, Galicia Bank, MALBA Museum and Brahma. Supported production and visual direction for print and OOH assets across national campaigns.