Facundo Zapata

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Selbstständig, Creative Director | Global Campaigns & Content | Amazon Prime · BMW · LEGO, Facundo Zapata
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Team Work
+15 years experience
International experience
Creative Direction
Brand strategy
Markenstrategie
Kampagnenentwicklung
Visuelle Identität
Content Produktion
Storytelling
Art Direction
Konzeptentwicklung
Cross-Media
Digital & Bewegtbild
Content
Social Media
Communication
Video
Advertising
Photography
Advertisement campaign

Werdegang

Berufserfahrung von Facundo Zapata

  • Bis heute 7 Jahre und 3 Monate, seit Aug. 2018

    Creative Director | Global Campaigns & Content | Amazon Prime · BMW · LEGO

    Facundo Zapata

    I lead creative direction for global campaigns, branded content and production across Europe and LATAM. Collaborated with INNOCEAN for Hyundai’s global brand launch; produced BMW & MINI content for IAA Munich; created LEGO Star Wars digital assets; delivered cross-media work for Amazon Prime, Google, Call of Duty, Lancôme, and Dove. Managing teams, budgets and brand consistency across markets.

  • 4 Jahre und 1 Monat, Feb. 2014 - Feb. 2018

    Creative Director

    HUMAN - Full Agency -

    Led integrated campaigns and regional launches for global brands. Directed Baron B (Moët Hennessy) luxury campaign in Barcelona; led Vitaminwater’s LATAM launch ($1M+ budget) with 8 short films for 9 markets; won and executed global Nivea pitch, presenting in Hamburg and producing across Europe and Brazil. Managed creative teams, Coca-Cola projects and agency growth across new media.

  • 3 Jahre und 5 Monate, Aug. 2011 - Dez. 2014

    Co-founder & Creative Art Director

    Foolish

    Co-founded an independent creative studio focused on online and audiovisual content. Directed projects for culture and entertainment brands, combining Konzeptentwicklung, Art Direction and Content Produktion. Clients: New Balance, LO Management, BoBo Hotel. Developed strong visual narratives and brand identities for digital campaigns and film projects.

  • 8 Monate, Juli 2013 - Feb. 2014

    Senior Art Director

    FCB Buenos Aires

    Developed and executed integrated digital and social campaigns to boost client visibility across South America. Collaborated with multidisciplinary teams in concept creation, design and production. Clients: Miller Genuine Draft and Miller Lite. Strengthened brand presence through innovative content and cross-platform storytelling.

  • 2011 - 2013

    Soundscape Editor

    Brandtrack

    Created curated sound experiences and music playlists for commercial spaces using data-driven insights to improve customer engagement. Combined creative direction with audio strategy to enhance brand ambience for retail environments and hospitality clients across LATAM.

  • 1 Jahr und 7 Monate, Mai 2010 - Nov. 2011

    Senior Art Director

    Havas Worldwide

    Led the creative communication for BBVA regionally, adapting messaging to cultural nuances across markets. In charge of creative teams in integrated regional campaigns across LATAM markets. Clients: Reckitt Benckiser, Citroën, Danone and Peugeot. Managed concept development, visual identity and production execution to deliver cross-media campaigns aligned with global brand guidelines.

  • 1 Jahr und 7 Monate, Mai 2008 - Nov. 2009

    Senior Art Director

    Ogilvy & Mather

    Developed campaign concepts for print and film across Latin American and Eurasian markets. Clients: Unilever, Kraft, Coca-Cola and Kimberly-Clark. Combined Art Direction and Storytelling to reinforce brand strategy and visual consistency across multi-market productions.

  • 3 Jahre und 6 Monate, Dez. 2004 - Mai 2008

    Junior Art Director

    DDB Argentina

    Created and produced campaigns for print and film, supporting creative strategy and execution for Telefónica, Volkswagen and Clorox. Developed concepts that strengthened brand presence and recognition across LATAM markets while collaborating with senior creative teams.

  • 1 Jahr und 2 Monate, Nov. 2003 - Dez. 2004

    Intern Art Direction

    CraveroLanis

    Assisted senior creative teams in concept development and execution of integrated campaigns for Peugeot, Galicia Bank, MALBA Museum and Brahma. Supported production and visual direction for print and OOH assets across national campaigns.

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

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