Federico Marvasi

- Responsible for the domestic and the European markets - Development and implementation of commercial strategies - Establishing new business partnerships and expanding the existing relationships - Identifying new market and product opportunities - Monitoring industry trends and competitor activity in the Company's different product categories - Close cooperation with Product Development, Production and Partners at international level - Constant optimization of sales processes

- Responsible for Key Accounts in Swiss Retail channels such as supermarket chains, discount, online and convenience stores - Sales and assortments growth in different product categories, both under Company’s brands and private labels - Business Development through Strategic Selling and Category Management concepts - Close collaboration with the Sales Director - Coordination of Company’s Trade Marketing activities, such as Promotions and in-store, print and online Advertising, also for Food Service channels

- Responsible for coordination of all activities linking Marketing, Sales, PM and R&D Departments - Responsible for all Trade Marketing activities, such as Promotions, Tastings and Advertising at POS, in press and online for Retail and Food Service Key Accounts - Strategic coordination of Sales initiatives, incl. tenders - Close collaboration with the Marketing and Sales Directors - Analysis and Strategic Planning for the main Retail Accounts - Development of Strategic Selling & Category Management concepts

- Responsible for Retail, Ho.Re.Ca., Industry and Promotional Sales channels - Member of the international Extended Leadership Team of Gold Plast Group - Leading all Sales and Marketing activities of the Swiss Subsidiary, including Collaborators and Outlet located in Ticino - Opening and managing the new Branch Office in Zurich Metropolitan Area, where I lived from January 2017 to September 2018 - Deep knowledge of the Swiss Market - Great expertise in product development, private label and customization

- Sales Area Manager for Switzerland, Germany and Austria - Building the Retail, Ho.Re.Ca., Industry and Promotional Sales channels - Coordination of international projects at European level - Selecting and managing Sales Forces - Product development and private label - Pro tempore Customer Service Manager - From March 2010 to February 2011: • Training new Employees for a new Backoffice located at Production site in Romania • Focus on product Costification and Pricing

Grade: 110/110 cum Laude High linguistic competence in Communication and Economics