Federico Marvasi

- Head of Sales and Backoffice Switzerland at Chocolat Alprose, part of Baronie Group - Responsible for defining and implementing sales and distribution strategies in Retail, Horeca and B2B sales channels - Business growth with Baronie’s own brands, as well as with private label products - Coordination with Product Management, Marketing, Supply Chain, Production and other key functions in the Swiss Company - Close collaboration with other Baronie Units located in Germany, France and other Countries

- Responsible for Switzerland and international markets - Development and implementation of commercial strategies - Establishing new business partnerships and expanding existing relationships - Identifying new market and product opportunities - Monitoring industry trends and competitor activity - Close cooperation with Product Development, Production and Partners at international level - Constant optimization of sales processes - Sales force recruitment and management

- Responsible for Key Accounts in the most important Retail channels – supermarket chains, discount, online and convenience stores - Business development through Strategic Selling and Category Management concepts, both under Company’s brands and private labels - Responsible for all Trade Marketing activities, such as promotions and in-store, print and online advertising, also for Food Service channels

- Responsible for coordination of all activities linking Marketing, Sales, Product Management and R&D Departments - Coordination of all Trade Marketing activities, such as promotions, tastings and advertising at the POS, as well as in press and online - Proposal, coordination and monitoring of commercial initiatives - Close collaboration with Members of the Executive Board - Development of Strategic Selling and Category Management concepts

- Sales Manager DACH, with main focus on CH - Member of the Group Extended Leadership Team - Business development in the Retail, Horeca and B2B channels - Leading Sales and Marketing for the Swiss Subsidiary, including managing Collaborators and Outlet located in Ticino - Opening and managing the Branch Office in Zurich Metropolitan Area, where I lived from January 2017 to September 2018 - Coaching Sales force and Distributors - Great expertise in private label and product customization

- Sales Area Manager for Switzerland, Germany and Austria - Building and developing the Retail, Horeca and B2B sales channels - Coordination of international projects at European level - Selecting and managing Sales forces - Product development and private label - Pro tempore Customer Service Manager - From March 2010 to February 2011: • Training new Employees for a new Backoffice located in Romania • Focus on product costification and pricing

Grade: 110/110 cum Laude High linguistic competence in Communication and Economics