Federico Marvasi

- Head of Sales and Backoffice for the Swiss market - Responsible for developing business with Baronie’s own Swiss and international brands, as well as with private label products - Implementation of commercial strategies in Retail, Horeca and B2B Sales channels - Coordination with Product Management, Production and other Key Functions in the Swiss Company - Close collaboration with other Baronie Units located in Germany, France and other Countries

- Responsible for the Swiss and the European markets - Development and implementation of commercial strategies - Establishing new business partnerships and expanding existing relationships - Identifying new market and product opportunities - Monitoring industry trends and competitor activity - Close cooperation with Product Development, Production and Partners at international level - Constant optimization of Sales processes - Sales Force recruitment and management

- Responsible for Key Accounts in Swiss Retail channels, such as supermarket chains, discount, online and convenience stores - Sales and assortments growth in different product categories, both under Company’s brands and private labels - Business Development through Strategic Selling and Category Management concepts - Close collaboration with the Sales Director - Coordination of all Trade Marketing activities, such as promotions and in-store, print and online advertising, also for Food Service channels

- Coordination of all activities linking Marketing, Sales, PM and R&D Departments - Coordination of all Trade Marketing activities, like promotions, tastings and advertising at POS, in press and online - Proposal, coordination and monitoring of Marketing and Sales activities - Close collaboration with the Marketing and the Sales Directors, as well as other Members of the Executive Board - Analysis and strategic planning for Top Accounts - Development of Strategic Selling and Category Management concepts

- Sales Manager DACH, with main focus on Switzerland - Member of the Extended Leadership Team of Gold Plast Group - Business Development in Retail, Horeca and B2B Sales channels - Leading Sales and Marketing for the Swiss Subsidiary, including managing Collaborators and Outlet located in Ticino - Opening and managing the Branch Office in Zurich Metropolitan Area, where I lived from January 2017 to September 2018 - Coaching Sales Force and Distributors - Great expertise in private label and customization

- Sales Area Manager for Switzerland, Germany and Austria - Building and developing the Retail, Horeca and B2B Sales channels - Coordination of international projects at European level - Selecting and managing Sales Forces - Product development and private label - Pro tempore Customer Service Manager - From March 2010 to February 2011: • Training new Employees for a new Backoffice located in Romania • Focus on product costification and pricing

Grade: 110/110 cum Laude High linguistic competence in Communication and Economics