Felicitas von Au

Key Focus Areas:  Advanced AI, Digital & MarTech Upskilling: Deepening expertise in cutting-edge Artificial Intelligence, data-driven online analytics, SEO/GEO/SEA, and scalable social media architectures to drive high-impact executive B2B marketing strategies. Selected Certifications & Continuous Education:  Certified AI Online Marketing Manager | IHK  Certified SEO / SEA Marketing Manager | IHK  Certified Social Media Manager | IHK

 Strategic Marketing Leadership: Led global and regional multi-channel marketing organizations aligned with sales priorities and growth objectives.  Executive Stakeholder Management: Directed cross-functional international teams and partnered closely with senior leadership, field marketing, and external stakeholders (MDF).  Performance & Budget Governance: Managed budgets, performance frameworks, and KPI / ROI discipline to increase marketing efficiency and business impact.

 Demand Generation & Campaign Execution: Delivered multi-channel and multilingual (EN/GER/FRE/SPA) campaigns across portfolio, industry, and business-line priorities to accelerate pipeline generation.  Executive Event Marketing: Oversaw major trade shows and targeted client events designed to generate qualified leads and strengthen market visibility.

High-Value ABM & DBM: Spearheaded global programs for strategic accounts and mega-tenders above €80M, delivering 100+ tailored client initiatives to strengthen win rates and client loyalty.

Selected Achievements  Substantial Revenue Increase: Delivered a measurable increase in regional turnover driven by the strategic restructuring and optimization of Google AdWords (SEA) campaigns.  Digital Brand Evolution: Successfully initiated and established the company's first core social media channels and dedicated corporate blog.  High-Impact PR Coverage: Secured prime media placements and exceptional press coverage for an executive product promotion bundle.

 Versatile Expert Consulting: Delivered tailored marketing, positioning, and communications consulting across B2B, B2C, and B2E for clients in Consulting, NPO, Healthcare, and Tourism.  Holistic Brand Strategy: Conceptualized and deployed full corporate identity (CI/CD) revamps, brand positionings, and multi-channel communication strategies.  Integrated Campaign Management: Orchestrated marketing initiatives as corporate print media, targeted direct mailings, corporate events, and digital newsletters.

Selected Achievements:  Comprehensive Brand Transformation: Led the successful development and country-wide deployment of a new, modernized Corporate Design framework.  Large-Scale Event Execution: Directed Amadeus’s annual appearance at the ITB fair, managing a 1,000 sqm exhibition booth and coordinating over 80 internal stakeholders.  Strategic ROI Optimization: Conceived and launched country-wide corporate roadshow as an alternative to traditional ITB fair, measurably maximizing the ROI ratio.

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