Felix Schmidt

Employee, Co-Founder, adoleo

Köln, Germany



Professional experience for Felix Schmidt

  • Current , since Mar 2019



  • Current , since Nov 2017

    CEO & Founder


    JARVEX ist eine digitale Strategieberatungsgesellschaft, die Unternehmen jeglicher Größe dabei behilflich ist, die richtigen Anknüpfungspunkte im digitalen Umfeld zu finden. Die adoleo Personalberatung für IT, Tech, Digital und eCommerce ist ein Geschäftsbereich von JARVEX.

  • Current , since Oct 2017

    Independent Advisor & Speaker

    As of October 2017 I decided to be fulltime Advisor, Speaker for Digital, eCommerce & IT. Advice is provided for fields like Digital, Marketing Technology, Social Media, eCommerce, Media, IT, Digital Transformation, Team Architecture etc. Inspiration Keynotes and Speeches are available on a wide variety of topics covering Digital society, Artificial Intelligence, eCommerce and more. See the website for current examples.

  • 8 months, Feb 2017 - Sep 2017

    Chief Digital Officer

    Beiersdorf AG

    Heading the Global Digital Unit of Beiersdorf Brands Resort. NIVEA is one of the leading skincare CPG- brands with more than 550 Mio. consumer interactions a day in 100+ countries worldwide. • Envisioning strategic brand development over all Digital touchpoints (Social, Web, App, CRM) • Laying corner stones for Digital Transformation • Managing global eCommerce sales unit >>> see LinkedIn for full details <<<

  • 1 year and 4 months, Oct 2015 - Jan 2017

    Chief Data Officer

    L'Oréal Deutschland

    Bridging Technology and Business. In a role best described as Marketing Technology Evangelist. Thus enabling L'Oréal to move forward within strategic digital fields. All aiming to contribute to a successful transformation towards an even more consumer centric and digital organization: • Driving Digital Marketing technology • Connecting talent & tech within the organization • Facilitator of global corporate digital vision >>> see LinkedIn for full details <<<

  • 1 year and 9 months, Jan 2014 - Sep 2015

    Director of Digital Marketing, CRM & e-commerce L'Oréal Luxe

    L'Oréal Deutschland GmbH

    In charge of Digital unit for 14 Luxury skincare, make-up & fragrance brands (Armani, Biotherm, Diesel, Kiehl’s, Lancôme, Urban Decay and more…). • Founding direct-to-consumer eCommerce Dept. • Producing new e-shop system, rolling out 3 brand stores in 6 months • Managing Director for direct sales of 3 Luxury brands in eCommerce >>> see LinkedIn for full details <<<

  • 2 years and 6 months, Jul 2011 - Dec 2013

    Global Digital Marketing Manager

    Henkel AG & Co. KGaA

    Working at the Henkel Global Headquarter, Divison Laundry & Homecare CPG Brands Building new unit “Global Digital”, 7 global CPG brand clusters in 54 countries for IT & Digital tasks. • International Expert for Digital Brand Marketing and Communication • Leading a motivated Team of Digital Specialists • Worldwide launch of new Adobe CMS product • Pitch & rollout of global Digital Analytics platform >>> see LinkedIn for full details <<<

  • 9 months, Apr 2011 - Dec 2011

    International Online Media Manager

    Henkel AG & Co. KGaA

    Managing a parallel job for as task force consultant aiming to initiate a central Digital Media Team for Henkel worldwide, acting for all three CPG divisions (Adhesive, Beauty, Laundry and Homecare). • Established unified Digital Media reporting • Initiating Digital Media Mix Modelling • Creating new media planning method & workflow • Developing a global, multi-brand Search Engine Marketing (SEA) strategy >>> see LinkedIn for full details <<<

  • 6 months, Jan 2011 - Jun 2011

    Head of Social Media

    Henkel AG & Co. KGaA

    Joining as on-Site consultant for Henkel Laundry and Homecare CPG Brands in Germany. • Development of Facebook & Social Strategy • Introducing Social CRM, Social Consumer Dialogue • Starting Germanys so-far biggest Crowdsourcing on Facebook with more than 75.000 participants • Consulting for Brand Website - Social Communication (Digital Brand Consistency) • Digitally supporting local sales and Trade Promotion acivities >>> see LinkedIn for full details <<<

  • 9 years and 5 months, Feb 2002 - Jun 2011

    Founder & CEO

    Webmastertec Internetagentur

    Small coding & consulting Start-Up aiming to provide basic web & eCommerce services to SMBs. • Focus on JAVA & HTML, PHP & SQL applications • Soon stepping into eCommerce technology & UX for osCommerce, Magento, ZenCart • Realized 150+ small and midsized websites for local companies, 500+ advertising campaigns and later Search Engine Marketing & Social Ads • Performance Marketing & Search Engine Marketing as of 2004 • Offering Facebook advertising as of 2005 >>> see LinkedIn for full details <<<

  • 7 months, Apr 2009 - Oct 2009

    Student Intern

    Marriott International, Inc.

    Student Intern at Marriott, always at your service.

  • 1 year and 11 months, May 2007 - Mar 2009

    Student Trainee

    Daimler AG

    At Enterprise CRM & Customer Service Unit

Educational background for Felix Schmidt

  • 4 years and 1 month, Sep 2006 - Sep 2010

    International Business Administration

    Zuyd University of Applied Sciences


  • German

    First language

  • English


  • Spanish


  • Dutch



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