Fernanda Pino

Revamped Casa del Estilista's social media accounts and eCommerce on Shopify, exceeding KPIs by 75% within four months. Increased interactions in collaboration with our key partner's audiences across our social media platforms by providing them with content tailored to their specific needs, which increased online sales by 60% in 5 months Increased user reach by 62% in 6 months by proposing and vision of exclusive social media content to bring brand awareness by following the market's latest trends.

Implemented a strategy to increase Youtube performance by 80%, resulting in a 19% CTR with the analysis and improvement of Youtube titles and thumbnails by following the newest trends, which led to 45% revenue growth within six months Successfully implemented a one-month organic TikTok campaign to reach a new audience, peaking 14.6 million views in total and 11k new followers.

Effectively trained a team of six copywriters to improve SEO and provide personalized feedback by analyzing every entry before publishing them, achieving an average of 19k monthly visits to nerdmacia.cl Developed social media and community management strategies to improve user engagement and reach which led to a growth of 40% new followers on Facebook, Instagram, and Twitter within three months. Accomplished communications with our key partners: Panini, LG, Riot Games, Bandai Namco, and Festigame Chile