Florian Welz

Leading a multi-channel service company of 450 dedicated full-time professionals. Responsible as CEO for orchestrating our European organization and operations across thirteen countries while strategically overseeing key functions encompassing Strategy, Mergers and Acquisitions, Human Capital Management, Business Expansion and Digital Innovation

As Chief commercial Officer (CCO) leading an organization of 800+ employees in 16 countries with more than 30 online shops. Responsible for procurement, marketing and sales. Spearheading the cultural and organizational transformation at zooplus. Crafting the brand strategy while seamlessly integrating the fresh corporate vision and mission and fostering the initiated cultural and structural foundation. Initiating, nurturing, testing, and expanding digital business models and emphasizing data intelligence

As Chief Executive officer spearheading the German country organization overseeing a team of 300 dedicated professionals. Successful establishment of Screwfix as a prominent brand in Germany through the strategic operation of 20 stores. Effectively built and managed a thriving multi-channel organization, cementing presence and growth in the market

Leading a team of 280 professionals overseeing all multi-channel activities for Media Saturn. Spearheaded the successful reorganization of our multi-channel unit, enhancing operational efficiency and the company´s customer-centric approach. My responsibilities encompassed the management of sales channels, including online, mobile, and brick-and-mortar stores. Furthermore, I was actively engaged in implementing crucial initiatives a.o. re-occurring revenue services

Leader of a team of 23 professionals. Holding a pivotal role with responsibilities spanning across all SATURN countries, including Germany, Austria, Poland, and Luxembourg. I also served as the Chairman of the SATURN brand and held a distinguished position as a member of the strategy board at Media-Saturn, where I contributed shaping the company's strategic direction and future

In the latest role responsible for South Eastern Europe overseeing a team of 290 full time employees with CC Operations, logistics and refurbishment in Turkey, Greece and Czech Republic. As Director CZ I held responsible for a Trans-European Supply Chain (SCM) Location spanning 17 countries. In my capacity CEO Norway responsible for the turn around of the country organization and leading the seller side negotiations with successful closing.

I managed the comprehensive factory planning process for the BMW plant in Shenyang, ensuring efficient operations and resource allocation. Additionally, I was responsible for the supply chain planning, optimizing the flow of materials and resources across multiple regions from central European warehouses to final Line Supply in Shenyang.

Supplementary Degree

Major Field: Management & Logistics