Frances Spiller

Set goals and follow through with strategic plans to increase brand recognition and promote the products in the DACH market: • Built compelling website content to improve user experience and conversion rates • Managed social media channels, including content creation and community engagement • Created audience-targeted messaging for campaigns via LinkedIn and Google Ads, utilizing data analysis and A/B testing to optimize ad performance • Implemented newsletter and lead nurturing sequences

Planned creative and data-driven marketing strategies that optimize the customer journey and drive business growth: • Implemented Google Analytics 4 to generate insightful reports adhering to up-todate standards • Created and managed lead nurturing campaigns (HubSpot Marketing Hub) improving customer retention rates • Conducted SEO optimization of existing content to improve search engine rankings and increase organic traffic

Coordinated digital marketing strategies to enhance brand recognition and promote the products and services • Optimized CRM-based marketing automations (Freshsales) resulting in more efficient communications throughout the customer journey • Orchestrated a multi-channel approach to inform users about product developments • Strengthened cross-team communication to align marketing strategies with company objectives • Provided mentorship and guidance to familiarise new hires with the products and processes

Organized and managed marketing campaigns to drive lead generation and conversions: • Devised webinars as a new channel to engage with the audience, incl. content planning, PR, webinar execution and e-mail campaign • Created SEO-optimized content to strengthen website visibility and search engine ranking • Maintained multi-language WordPress websites, ensuring consistent messaging • Demonstrated the software products to more than 200 prospects and streamlined the onboarding experience using Intercom

Attained valuable skills and knowledge of commercial operations, while adapting to a dynamic and innovative start-up environment: • Created and executed SEA campaigns for the DACH market on Google and LinkedIn, strengthening brand awareness and driving traffic • Addressed customer inquiries and issues using Freshdesk and JIRA, effectively communicated feedback to internal stakeholders for continuous improvement • Maintained and improved existing support documentation (Freshdesk, Manuals, Website Guide)