Dr. Francesco Tornaghi

Job description: -Responsible for professional and traditional business in the Italian market (sales, profit (P&L) and marketing) -Defining sales and marketing strategies (business plan, sales campaign, promotions and canvass) -Managing national sales force and dealer sales through 6 Area Managers and 1 field sales manager -Managing product strategy through 1 Product Manager and 1 demonstrator -Managing (indirectly) customer care (5 people)

Responsible for air conditioning business for Vaillant and Saunier Duval brands in the Italian market (sales, profit (P&L), marketing and after service) -Defining sales and marketing strategies (business plan, sales campaign, promotions and canvass) -Managing national sales forces for both brands through 6 Area Managers -Managing product strategy through 2 Product Managers -Managing after sales organization thought 4 technicians -Managing customer care (2 people)

Job description: -Since July’03 European Project Manager: responsible for product concept, development and launch of new lines at European level -Responsible for Italian fittings strategy -Responsible for profit line -Market analysis -Realization of sales documentations (Catalogues, brochure and POP materials) -Results: Launch 8 fittings line and related accessories from the entry level to the fashion models Follow 3 main European development project (J. Roonen, Neuson, Alfiere)

-Responsible for development and market analysis of products and their market distribution -Responsible for business plan and marketing plan -Preparation in accordance with the commercial director of the sales campaign, canvass and special offers -Realisation of catalogue and POP material -Benchmarking analysis -Sales Manager air conditioning products for “professional” field -Manage and develop the Air Conditioning business in the wholesalers channel Marketing Manager for withe good dpt

-Responsible for development and market analysis of products and their market penetration -Marketing and sales development strategy advisor -Forecasting analysis and stock control -Responsible for product profitability -Training course -Realisation of catalogue

-National Key Account for residential product line in the DIY and consumer channel -Marketing and sales development strategies advisor -Participation to sales force re-organisation (1998) -Operating market responsible -Large Job Co-ordinator: Italian and foreign main contractors Results: Enter and develop the DIY and Iperstore channel with the domestic products line with the sales agents dedicated Active participation to sales force re-organisation (1998)

-Technical responsible for contract -Customer – Project Manager interface -Engineering plans -Technical monthly reports manager -Responsible for ISO 9000 rules to engineering activities -Thermodynamic designer for pressure parts -Results: Manage in collaboration with the Project Manager 2 projects (2 boilers steam generator) for Middle East