Frank Diepen

Building a startup in autonomous trucking from scratch to 150 employees and 50 M EUR funding by today. I have responsibly designed the positioning, claim, CI and all marketing assets (digital and visual media) and setup the brand experience (incl. offcie space, events and trade shows). Today we have build a categor leader for autonomous trucking and have paved the road for future hyper-growth.

• Responsible development of a comprehensive marketing strategy to drive business and awareness for the benchmarking R&S Automotive portfolio for future vehicles (covering 5G connectivity, vehicle data architecture and controllers, ADAS sensors / radar, etc.) • Responsible execution of all marketing measures incl. positioning, content marketing and multichannel promotion in cooperation with R&S Group corporate functions. * (on assignment)

Senior brand consultant leading a team of marketing- and research specialists on various brand repositioning- and campaign projects. Representing KISKA on executive level workshops for international customers e.g Husqvarna Motorcycles, KTM Group, Steyr Utility, ANTA Sports, Lewitt Music etc.

Head of communication GS-Range Responsible development and execution of overarching communication strategy and global campaign #spiritofGS for BMW Motorrad`s most important GS-range across all relevant channels incl. global activation.

Brand manager „MAKE LIFE A RIDE“ / Chief editor content Driver of BMW Motorrads brand relaunch „MAKE LIFE A RIDE“ throughout all digital touchpoints. Responsible development of BMW MRs lifestyle approach to enter the heritage segment and launch the RnineT range of models. Installation and leading a team of international brand-editors publishing exciting brand-shaping stories.

• Responsible project lead of award winning key campaigns and shootings including all integrated CRM and launch communication, such as GS-Trophy and GS-one world tour. • Design and implementation of an e-shop commerce platform for BMW; coordination of partner agencies, shop- providers, BMW IT, logistics and banking systems. • Responsible design and management of the overall marketing-mix of BMW Motorrads entry into the new supersport segment; communication for its World-Superbike team.

Project Manager „BMW Welt“ / „Global Conquest“ • Responsible development, design and establishment of BMW Motorrads product categories within the Groups „BMW Welt“ leading a team of specialists and agencies. • Responsible development and execution of a global strategy to adress NEW customers leading an interdiciplinary team. Regular reporting on international executive level.

Marketing referent: dealer development & training • Development and implementation of the global BMW Motorrad „Qualification house“ incl. all product launch-, sales- and dealer trainings and bonus shemes.

Managing director / co-owner „Erlebnisbüro“, Munich Responsible strategy, creative direction, (pitch-) presentation and realisation of sales-and driving events and B2B strategies on behalf of Germanys top below-the-line agencies for Citroen – International dealer- and press launches, BMW strategy days 2002/2003, BMW agency-kickoff “powerhouse”, HVB Group / Activest Dialog days series

Creative concept, presentation and responsible management of marketing events and incentive-shemes e.g. for EXPO2000 (team lead 41 staff, 1,2 Mio EUR budget, 3 month of live-shows), Medientage München, Infineon, HVB Group, VKB, Bosch Service Creative concept, presentation, project-management for own key-accounts, such as BMW Group, Lufthansa, Grundig, Siemens Nixdorf, Bonnfinanz, Hewlett-Packard etc

Marketing - Management / Business-Admin.