Anna Gargiulo

Angestellt, Senior Online Marketing Manager, CornuCopia Webservices GmbH

München, Deutschland

Timeline

Professional experience for Anna Gargiulo

  • Current , since Feb 2017

    Senior Online Marketing Manager

    CornuCopia Webservices GmbH

  • Current , since Jan 2016

    Senior Market Director Italy

    CornuCopia Webservices GmbH

  • Current , since Sep 2012

    Online Marketing Manager

    CornuCopia Webservices GmbH

    SEA, affiliation marketing, Strategic Analysis, Perfomance analysis, Performance marketing, display adverstising, media planning, e-mail marketing, communication

  • 1 year and 8 months, Jan 2011 - Aug 2012

    Business Development

    CornuCopia Webservices GmbH

    New Players Market Entry; Strategic market analysis: competition analysis (Web Traffic, Offers/ Pricing, Communication Strategy); Localization and optimization of the communications and offers. Setup of Affiliation Programs and Online-Media Cooperation’s

  • 2 years and 9 months, Dec 2009 - Aug 2012

    Business Analyst & Market Research

    Condè Nast Italia

    Traffic Forecast and KPI definitions; Performance Analysis of Condé Nast websites by source and recommendations; set-up of web Analytics tracking tools (in cooperation with IT team) based on the specifics KPIs/projects. Production Budget Management. Research project management based on target analysis, new product development, intention to buy/use, launch of new websites.Strategic analysis of the market and competitors; Analytics Dashboards for the Company Managing Board.

  • 3 years and 3 months, Sep 2006 - Nov 2009

    Perfomance Market & Research Analyst

    RCS

    Analysis of web traffic for RCS Digital / Mediagroup sites; Industries analysis and competitions (web and print); Clients analysis by industry, level of investments, seasonality; Media-mix investments analysis; Project management of research studies and new products development (in cooperation with Product managers); Research budget management; development of consumer panel for in-house research project (in cooperation with selected partner)

  • 6 months, Mar 2006 - Aug 2006

    Senior Analyst

    Nielsen Online

    Market Research based on panel data and census data; Custom Research; Ad hoc Analysis; Ad hoc surveys; data analysis for external communications and press release

  • 1 year and 2 months, Jan 2005 - Feb 2006

    Market & Research Analyst

    Yahoo! Italia

    Market analysis: competitions (by product), partners, product developments. User based research; reporting and dashboards for product managers, senior managers, international research team. Local business optimization, user based market research, online and offline advertisement analysis

  • 1 year, Jan 2004 - Dec 2004

    Trade Marketing Assistant

    Yahoo! Italy

    Product promotions through ad hoc analysis and best practice; Campaign results analysis; Clients Analysis; Media Mix analysis: adv investments analysis by media, industry and players; media internet analysis, target analysis and Ad hoc Research to support the Brand marketing team

  • 7 months, May 2003 - Nov 2003

    Internship Market Research

    Nielsen//NetRatings

    Ad Hoc analysis; cooperation on the first project of analysis about online payment systems in Italy; press release data;

Educational background for Anna Gargiulo

  • 11 months, Sep 2002 - Jul 2003

    MBA / Master in Business Administration

    STOA’, Ercolano (NA), Italy

  • 6 years and 3 months, Sep 1995 - Nov 2001

    Scienze Matematiche Fisiche e Naturali

    Università degli Studi di Napoli “Federico II

Languages

  • Italian

    First language

  • English

    Fluent

  • German

    Intermediate

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