Anna Gargiulo

Basic

Angestellt, Senior Online Marketing Manager, CornuCopia Webservices GmbH

München, Germany

Skills

SEM
Online Marketing
Google Adwords
Yahoo Search
Bing
Affiliation
E-mail marketing
Conversion and Data Analysis
Market Research
Research projects
project management of online surveys
Project Management of website relaunches
Strategic Analysis
Business Analysis
Google Analytics
Italian Mother Tongue
Fluent English
Facebook Ads
Negotiation
Trade fair
German language
SEA

Timeline

Professional experience for Anna Gargiulo

  • Current 5 years, since Feb 2017

    Senior Online Marketing Manager

    CornuCopia Webservices GmbH
  • Current 6 years and 1 month, since Jan 2016

    Senior Market Director Italy

    CornuCopia Webservices GmbH
  • Current 9 years and 5 months, since Sep 2012

    Online Marketing Manager

    CornuCopia Webservices GmbH

    SEA, affiliation marketing, Strategic Analysis, Perfomance analysis, Performance marketing, display adverstising, media planning, e-mail marketing, communication

  • 1 year and 8 months, Jan 2011 - Aug 2012

    Business Development

    CornuCopia Webservices GmbH

    New Players Market Entry; Strategic market analysis: competition analysis (Web Traffic, Offers/ Pricing, Communication Strategy); Localization and optimization of the communications and offers. Setup of Affiliation Programs and Online-Media Cooperation’s

  • 2 years and 9 months, Dec 2009 - Aug 2012

    Business Analyst & Market Research

    Condè Nast Italia

    Traffic Forecast and KPI definitions; Performance Analysis of Condé Nast websites by source and recommendations; set-up of web Analytics tracking tools (in cooperation with IT team) based on the specifics KPIs/projects. Production Budget Management. Research project management based on target analysis, new product development, intention to buy/use, launch of new websites.Strategic analysis of the market and competitors; Analytics Dashboards for the Company Managing Board.

  • 3 years and 3 months, Sep 2006 - Nov 2009

    Perfomance Market & Research Analyst

    RCS

    Analysis of web traffic for RCS Digital / Mediagroup sites; Industries analysis and competitions (web and print); Clients analysis by industry, level of investments, seasonality; Media-mix investments analysis; Project management of research studies and new products development (in cooperation with Product managers); Research budget management; development of consumer panel for in-house research project (in cooperation with selected partner)

  • 6 months, Mar 2006 - Aug 2006

    Senior Analyst

    Nielsen Online

    Market Research based on panel data and census data; Custom Research; Ad hoc Analysis; Ad hoc surveys; data analysis for external communications and press release

  • 1 year and 2 months, Jan 2005 - Feb 2006

    Market & Research Analyst

    Yahoo! Italia

    Market analysis: competitions (by product), partners, product developments. User based research; reporting and dashboards for product managers, senior managers, international research team. Local business optimization, user based market research, online and offline advertisement analysis

  • 1 year, Jan 2004 - Dec 2004

    Trade Marketing Assistant

    Yahoo! Italy

    Product promotions through ad hoc analysis and best practice; Campaign results analysis; Clients Analysis; Media Mix analysis: adv investments analysis by media, industry and players; media internet analysis, target analysis and Ad hoc Research to support the Brand marketing team

  • 7 months, May 2003 - Nov 2003

    Internship Market Research

    Nielsen//NetRatings

    Ad Hoc analysis; cooperation on the first project of analysis about online payment systems in Italy; press release data;

Educational background for Anna Gargiulo

  • 11 months, Sep 2002 - Jul 2003

    MBA / Master in Business Administration

    STOA’, Ercolano (NA), Italy

  • 6 years and 3 months, Sep 1995 - Nov 2001

    Scienze Matematiche Fisiche e Naturali

    Università degli Studi di Napoli “Federico II

Languages

  • Italian

    First language

  • English

    Fluent

  • German

    Intermediate

Interests

Football
Books
Music
Internet

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