Frank Schmidt

Inhaber, Founder, Ledavi Network - Emotional Brand Building

Berlin, Germany

Skills

General Management
Strategische Markenführung
Emotional Brand Building
Marketing Consulting
Interim Management
Branded Content
Branded Entertainment
Emotional Relationship Marketing
Direkt-Marketing
Fan-Loyalty and Engagement
Placement
Event-Marketing
Online-Marketing
Direkt-Sponsoring
emotionale Markenkommunikation
Kommunikationsstrategie
MarkenErlebnisArchitektur
Marken PR
Strategie- und Management-Beratung
Affinity Data
Storytelling
Content Marketing
Data driven Creativty
Social Experience and Engagement
Sponsoring
Sport und Entertainment

Timeline

Professional experience for Frank Schmidt

  • Current 7 years and 7 months, since Apr 2017

    Founding Partner

    Wifi Media Network

    Location-based Marketing and Publishing Wifi Media Network is a neutral network that centrally markets free WiFi hotspots and for the first time enables systematic planning and playout of location-based advertising and content WiFi campaigns. Tens of thousands of WiFi hotspots from different providers can be synergistically networked and millions of customers be addressed.

  • Current 8 years and 2 months, since Sep 2016

    Founding Partner

    AURATIS - Strategic Brand Management

    AURATIS CONSULTING ist eine Strategie- und Managementberatung im Bereich Emotional Brannd Building. AC unterstützt Führungskräfte aus der Entscheiderperspektive und fungiert als Sparrings-Partner in übergeordneten Markenstrategie-, Kommunikation-/Branded Entertainment-, Organisations- und Rechte-Aufgabenstellungen.

  • Current

    Founder

    Ledavi Network - Emotional Brand Building

    Ledavi Network ist ein Netzwerk von Agenturen, Start Ups und Tech/Social-Media-Plattformen in den Bereichen Medien, Marken, Sport und Entertainment. www.ledavi-network.com www.nest-one.com www.locavi.de www.miracle-music.com www.iiintegrated-one.com www.network.fanmiles.com www.auratis-consulting.com

  • Current

    Founder & Chairman

    FanMiles - Disrupting the global Loyalty Market

    Fanmiles - a revolutionary tech and marketing innovation that is changing the loyalty market as it is known today. Fanmiles combines the highly profitable business-model of coalition loyalty programs like Payback with the technical scalability of a universal payment method like PayPal to establish the first of its kind open and global loyalty platform and currency. It provides a connected Loyalty SDK enabling any business to implement for free. www.partners.fanmiles.com www.fanmiles.com

  • 2006 - 2008

    Shareholder

    F&O GmbH - Content, Rights and Platforms

    Inkubator im Bereiche Medien, marken, Sport und Entertainment

  • 2001 - 2005

    Member of Executive Board

    Radiate Group - Gobal Network of 45 Brand Experience Agencies

  • 1992 - 2005

    CEO

    Schmidt und Kaiser GmbH - Alternative Communication and Sponsoring

    Sponsoring and alternative communication

  • 2001 - 2003

    CEO

    Auratis AG - Network of Emotional Brand Building Agencies

  • 1990 - 1992

    Head of Sports Marketing & Product PR

    Mercedes-Benz

  • 1989 - 1989

    Head of Sponsoring and Event Marketing

    Dr. Kuhl Werbeagentur

  • 1988 - 1989

    Consultant Advertising and Promotion

    AEG

  • 1987 - 1988

    Trainee at AC Nielsen Marktforschungsinstitut

    AC Nielsen

Educational background for Frank Schmidt

  • 1980 - 1987

    Economics

    University of Bonn

    Marketing

Languages

  • German

    -

  • English

    -

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