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Customer Sales Analyst Lidl & Aldi For the categories: • Wagner • Maggi • Confectionery • Coffee • Dairy • Cereals • Nutrition • Garden Gourmet • Waters • Analyzing customer potentials • Development of standard reporting • Support in answering ad-hoc questions & ongoing market analysis of the business • Translation of the analysis into recommendations for sales arguments/preparation for customer review sessions • Assortment & placement optimization as part of CM projects

• Financial reporting/ reports for strategic guidance & planning at key financial gates across 100+ markets: Creation & development of a centralized hub for all audiences Assisting on campaign execution Tracking a reporting for all digital campaigns. Focus on spend, reach, views & CPV • Assisted in media planning & guidance for all markets Supported in the data collection & check for MMM to aid in media strategies Media agency & local team communication

• Research Assistant (of Professor Nuno Camacho) for the department of Business Economics • Supported Professor Nuno Camacho with data preparation and cleaning, • Conducted literature search and reviews on topics e.g. Innovation Tournaments of Crowd sourcing

• Supported the European Marketing Transformation team in identifying and working on global brands and the biggest European innovation projects of Unilever • Explored global capabilities within the marketing organization and developed a unique cross-category/ cross-country business view • Conducted analysis and gained insights from performance data to identify key elements for the quarterly strategy

• Board year: Events Manager (40 hours/week) • Building the international community due to organizing mainly Sports- and Social Events

• National Activity Committee Member • Organized and in charge of national event accessible to all international students (over 300) and active members of the sixteen Dutch ESN sections

• Teaching Assistant for Master’s course - Marketing Research and Analysis (0.4 FTE) • Supported Vijay Harrihan by leading the tutorials of the master’s course Marketing Research and Analysis • Helped the students with learning and implementing the following tools in SPSS: ANOVA, linear regression analysis, logistic regression analysis, conjoint analysis, and factor analysis during the practical sessions

• International Consultancy Project of Erasmus University and the company Van Houtum • Lead a team of 5 people during four weeks of desk research, four weeks of field research and during the presentation of the results to Van Houtum • Project Topic: Created a complete marketing mix for a newly developed product series (toilet tissues) based on the Lean Start Up Method and the Business Model Canvas.

• Participants Manager • International Research Project of Erasmus-University is a non-profit consultancy project, which offers high-quality, customized research services to companies with international operations or have international expansion plans • Recruited all applicants as well as was the main contact person throughout the whole project for the selected participants • Organized social activities for the group bonding

• Supported the Marketing purchase department by managing Commerzbank purchasing contracts in SAP • Conducted analysis and explored opportunities to simplify the management and digitalization of contracts by reducing costs and increasing time efficiency

• Weighted Average Grade: 7.8 Dutch/ 1.7 German • Specializations: Strategic Marketing & Customer Analytics • Courses: Marketing Research& Analysis, Retail Marketing & E-commerce, Branding, Marketing Models & Large Datasets, New Media Analytics

Erasmus Exchange Semester Program • DAAD Scholarship

Weighted Average Grad: 2.4 German • Specializations: Marketing & Management • Bachelor’s thesis: "Does the mixed-strategy equilibrium exist in sports? - An Empirical Analysis of the 7 meters penalty throw in Handball." (Graded with 1.3)