Frederic Bruneteau

PTOLEMUS is the first strategy consulting firm focused on serving leading companies in the Mobility Ecosystem. Our services: - Assist you in the definition of your strategy - Assist in the product / service development, packaging and launch strategy - Advise on / implement partnership and sourcing strategy - Business development - Development of business plans - Due diligence assignments

Based in Amsterdam, I defined new services on GPS devices and smart phones worldwide: - Drive the P&L of content and services on www.tomtom.com and on TomTom HOME - Supervised negotiation of partnerships with content suppliers - Launched online subscription Map Update Service in over 20 countries - Defined and launched in 5 countries LIVE (connected) services bundle (HD Traffic, Google local search, Safety alerts, Fuel prices…) - Defined 2008-2009 service roadmap

Based in Paris, I run the commercial operation of SFR’s WiFi and WiMax business: - Defined WiMax positioning, coverage, product portfolio and offering - Defined municipal WiFi strategy, investment plan and partnerships - Won key public RFPs from the cities of Paris, Nantes and Metz

Based in Paris, I started up SFR's WiFi business and made it the no. 2 WiFi operator in France, with 400 hotspots and access to 80,000 hotspots worldwide. - Defined marketing and communication plan and launched new services in conjunction with Vodafone - Defined tariffing strategy, e.g. Europe’s first GPRS/3G/WiFi bundled subscriptions and 9434 (WIFI) payment system - Created and supervised sales team (300 contracts signed) - Negotiated roaming partnerships with 10 operators (Orange, Sprint, etc.)

Based in Paris, I defined and implemented SFR’s mobile multimedia strategy. - Supervised 3G launch strategy, in conjunction with Vodafone - Co-ordinated cross-functional multimedia program (100 staff) - Implemented a global overhaul of multimedia customer experience - Co-ordinated launch of multimedia services (MMS, games, etc.) in shops, on the web and in customer care - Defined optimal handset migration path from 2G to 3G - Defined 2G/3G network coverage specifications - Organized SFR 3G licence bid,

Business Analyst, promoted to Consultant and then Senior Consultant, in the Corporate Finance / Technology practices Based in London, I assisted operators, ISPs, equipment vendors and financiers in their strategy: - Defined launch and development strategic and marketing plans - Developed multiple mobile operator business plans including the building of complex internet and network models - Undertook the pre-financing or pre-acquisition commercial due diligence of several companies - Managed 8 consulting as

Based in New York, I advised clients across a broad range of industries, from industrial furnaces to cosmetics - Identified US acquisition targets and buyers - Carried out financial analysis and structured finance - Built valuation models of targets