Frederik Raudies

- Developed cross-marketing partnerships generating new email marketing channels for two segments. - Prospected an acquiring target and analyzed extensive internal data to prepare the sale of a division. - Designed the product flow and planned engineer and marketing tasks for a joint venture product. - Prototyped a shift-filler web-app product for SMBs with Sketch and Invision. Worked with the Sales and Marketing department to conduct user testing. Briefed engineering team on upcoming development plan.

Responsibilities included: - Transformation from a direct sales to a channel marketing model. - Creation of campaigns for the new partner portal as part of the business model. - Production of video content for marketing campaigns and channel enablement. - Analysis of the business environment and emerging industry of hyper-scale, multi/hybrid-cloud, software defined storage. - Guidance of a student research project to help define the emerging industry in anticipation of the new product launch.

Working with a diverse team and presenting to Google's Head of Display, we developed a marketing strategy along the diverse touch-points of the customer journey for one of Google's prospective clients. We generated first-hand insights through primary and secondary market research and developed recommendations how to approach clients to generate new business (>$1M/year) for the Google Display Network in the US market. We were chosen winner of 18 student research teams as part of the Hult Business Challenge.

Responsibilities included: - Creation of product and marketing content for customer support - Identification of recommendation engine areas of improvement - Analysis of possible markets and competitor communication for the upcoming market-entry phase - Development of a local marketing plan concept to gain access to decision-makers within target companies

A team of 8 international students, chosen from 200 applicants. Responsibilities included: - Designed and conducted qualitative in-depth and focus group interviews and quantitative questionnaires. - Developed qualitative feedback classification based on a psychological model to facilitate insight generation. - Analyzed raw data of 580 respondents with multiple regression and pivot tables across 30 variables to give actionable recommendations to Google's senior management.

Projects and responsibilities included: - Compilation of weekly after-sales reports. - Analysis of key figures (sales performance and customer satisfaction) for monthly sales force meetings and two quarterly management reports. - Organization of a four-week sales event for premium exhaust pipes for the northern region sales force. - Creation of Excel tools analyzing customer satisfaction and after-sales revenue, decreasing effort for Sales and Management teams by 90%.

Projects and responsibilities included: - Led the initial research for scripting processes of 12 short movies. - Briefed writers and creative directors on several tasks during campaign creation. - Managed video shoot for 70 short movies in 10 shooting days with over 50 people involved. - Planned and executed media releases over period of campaign. - Acquired cooperation partners for social media campaign.

Projects and responsibilities included: - Development of the product testing catalogue and preparation of the testing phase. - Market analysis in the D-A-CH area. - Identification of prospective distribution and service partners. - Coordination of the web-developers for prototyping and product creation. - Research and documentation for patent registration. - Draft of the business plan and the initial marketing strategy.

Projects and responsibilities included: - Target group analysis as part of the pitch for the ECE shopping center. - Market research around online grocery shopping. - Conception of a nationwide fashion competition on TV. - Creation of a press distribution list for Europe's largest fashion service agency, "Katag" and the biggest local mall, the "Hamburger Meile".

Graduated with distinction

Graduated with distinction