Ing. GABRIEL FRETTE

Portfolio implementation and product group strategic marketing guidelines Budget 2019 USD 1M; Budget 2020 USD 5M; Budget 2021 USD 17M. Roll out the global expansion plan of the SureSmile Aligners business in the EMEA region. 2019: 7 new markets; 2020: 3 new markets; 2021: 3 new markets Monitor regional sales performance, through business KPIs and report results to management Feedback to product management and R&D teams Pricing strategy, list price, discount structure to follow product positioning.

Customize market product portfolio. International sales LatAm budget USD 8M in 2028. With a 12% growth year over year. Drive the communication between the dental PG and the region. Set up the pricing strategy, build local promotions, trade-ups and bundles. Product advice for public tenders. Product training for dealers and local subsidiaries sales force. Work with the Clinical Education department to ensure the build-up and development of the KOL network. Support commercial exhibitions, sales meetings

-Supervision and monitoring of 10 strategic dealers. -Annual budget of USD 7M with 30% growth YoY. -Key account manager. Responsible for the annual budget. USD 4M -Overachieve by 30% the annual budget for 2 consecutive years -Development of value-based healthcare strategies in key accounts in the South Atlantic region (AR, PY, UR) -“Fundacion Favaloro” project. USD 1M in sales and 3 direct reports. -Support for public tenders and special projects in cooperation with dealers and product specialists.

Areas of responsibility: - Analysis, planning, and selection of the product portfolio - New product launch, plan, and execution. - Product portfolio price management. Local price setting - Sales forecast for product supply. - Management and development of networks of key opinion leaders in the country. - Development and delivery of training programs for the sales force in the country and throughout the region. - Pricing and strategy for public tenders. - Dealers support.

Medical Technology, Medical Health Care, Engineering