Gaia Romani

In charge of Twinings' marketing for Italy and referee for the international marketing community. Responsible for all the marketing projects leading the local agencies and dealings with the Headquarters. Achievements: • Defined Brand foundation: target, consumer Insight, positioning, connection platform • Launched the AD campaigns, managing the process from pitch to shooting including researches, with track record on business • Launched new products and packaging with contribution to the business

Marketing responsible for the national leading bottled water LEVISSIMA, managing projects and team using the main levers. Achievements: • Developed the 2009 AD campaign and pack design for Sparkling item with proven sales growth • Developed the 2009 CSR project for the brand • Developed the new digital communication platform for Issima kid’s water, related with activities in field and contest in store, with track records on business results

Responsible for the bakery portfolio management toward Centrale Italiana central buying (Coop Italia), in synergy with Local Key account and field team reporting to the NAM. Achievements: • Gained wider commercial know-how and brought a marketing approach • Listed the main new bakery products for the 2007/08 fiscal, with truck record on growing sales • Listed the new company functional range, hitting the target: timing, stores number, range width, shelf location

Responsible for a 24 clients’ portfolio for orders management, local promotional planning, new products listings, assortment management. Gained the basis of sales skills and competences, needed for the Key account role. Achieved the assigned business target.

In charge of MULINO BIANCO AND PAVESI DRY BREADS marketing mix, reporting to the business unit director Achievements: • Launched 5 new products, following the entire process • Led a market-scouting project with R&D to identify a light motif • Took part to 5 ATL campaign development, from idea generation to the shooting

MULINO BIANCO RUSKS Achievements: • New Cereals Rusks launch • Took part in 3 ATL campaign, TV and print • New packaging design with nutritional guidelines in cooperation with R&D (pivot category) • Limited edition packaging design with gift box

International Business Administrator