Georgi Staykov

Consulting ...

Kolektiva.bg - the leading collective-buying platform in Bulgaria, providing daily deals on the best stuff to do, eat, see and buy in 9 cities around the country. It is part of the German investment group RebateNetworks.com Leading the company to number one position in Bulgaria's e-commerce market and maintaining it throughout a due diligence and acquisition period - this was the project I was hired for. Kolektiva reached the largest market share within 2 months of my appointment.

Responsible for the digital initiatives of all brands in the portfolio of Nestle Bulgaria (the largest advertiser in Bulgaria by gross media spend) - Kit Kat, Maggi, LION, NESCAFE, Purina and others. One point of contact for all digital media relations between Nestle, media shops, agencies and media partners. Responsibilities included: • Media planning, budgeting and buying. • Strategic social media marketing planning. • Increasing brand awareness. • One man army ...

Publicity Ltd - digital marketing studio, specialized in search engine marketing, ppc (pay per click) advertising and leads generation. I was mainly responsible for strategic development of online advertising campaigns in the area of search engine marketing (SEM) for clients in various industries. I have provided strategic consulting in the area digital marketing and advertising to a wide variety of clients – from gaming startups, through large e-commerce portals, to local branches of corporations.

Leading the Digital Marketing team within the Marketing department, we managed to exceed all revenue expectations from online channels for 2008. The team was responsible for all digital initiatives including: • Revenue channels analysis. • Online lead and sales generation. • Communications strategies development. • Campaign planning and budgeting. • SEM (search engine marketing) campaigns management, mainly Google AdWords. • PPC campaigns (Facebook, AdBrite, Google Adwords - display network).

Started as a web hosting technical support, went through team lead and supervisor of the support department. Then I moved to Marketing, where I end up as Internet Marketing Manager. Marketing responsibilities included: • E-commerce strategic planning. • Revenue channels analysis. • Online lead and sales generation. • Google AdWords management. • Google Analytics reports. • SEO strategic planning and execution. • E-mail marketing. • Full process management of web projects. • Product design an