Wim Mathues

Heading up Wasserman Benelux as Country Director, and part of the EMEA Senior Leadership Team, reporting to the London HQ. Leading Benelux M&A growth strategy and execution. Full service marketing, communication, event and brand activation agency, working with leading brands on their creativity, strategy, brand experience, media, marketing, and measurement. Clients: AB InBev, Coca-Cola, UEFA, Formula 1, Decathlon, Bacardi-Martini, Pernod Ricard, BYD, Lotto Pro Cycling, RSC Anderlecht, Deloitte, KKR, etc.

Building the world’s leading durable/sustainable Marketplace E-Commerce with focus on sports, fans, well-being, urban mobility and (tech/sports) start-ups. European sales partnerships and stakeholder management with global sports brands like adidas, UCI, Santini, Borussia Dortmund, FIFA, AC Milan, Cowboy, Specialized, Ridley Bikes etc.

< Consultancy Assignment > - Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games - Social Media Lead bwin Belgium: Facebook, Twitter, Instagram - Sponsorship & Hospitality Manager RSC Anderlecht, BC Oostende, ATP European Open Tennis etc. Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.

Driving strategic digital partnerships & innovations in the path to purchase & eCommerce/mCommerce, leading a team of digital sales & shopper marketing managers, and reporting to the Marketing & Commercial Development Director. Our daily goal is to create digitally enabled and accelerated sales & marketing for all channels: retailers, food aggregators, sports & stadiums, entertainment, gaming, e-sports, leisure, music & festivals, theme parks, cinema, travel etc.

MCMC was founded early 2011 and acquired by WAVE Agency mid 2019! Clients included: bwin, Sniper Cycling, Pro Basketball League Belgium, Maserati Racing, Mastercard (via Big Group UK), Ladbrokes, European Sponsorship Awards OHL Football Club etc. Services: sponsorship & marketing/communication consulting; creative copywriting; translations; social media & community management; content management; website & webshop design; PR; graphic design; (digital) marketing, video content production...

Mastercard appointed MCMC as their global football & entertainment partner, to target the USA & European market with their Smart Stadium & Event Solutions. MCMC will provide business intelligence & insights on the trends & developments in the sports & music industry, to help Mastercard fit their technology into the goals & challenges of both stadiums, arenas, events, football clubs or music festivals.

Regional Director Marketing & Communications for Southern Europe, heading up a dedicated team in France, Italy, Spain, Greece and Portugal. Drive, lead and activate marketing, sales and communications across Southern Europe to enable GfK business growth (as a temporary assignment in Paris). Member of the Regional Leadership Team for Southern Europe, responsible for all BTL & ATL marketing strategy, planning, multi-channel campaigns, partnerships & sponsorships (incl. Real Madrid, Benfica, etc.).

Business Lead & Consultant for the Travel & Logistics Industry. http://blog.gfk.com | #GrowthfromKnowledge www.gfk.com

Business Lead & Consultant, bringing industry expertise to our clients and responsible for go-to-market marketing & sales of this business unit - Tackling marketing, media, innovation, strategy and sponsorship challenges for all clients in Media, Entertainment (Movie/Cinema, Betting/Casino, Music, Literature etc.), Sports, Digital and Advertising/Media/Creative Agencies. http://blog.gfk.com | #GrowthfromKnowledge www.gfk.com

< Consultancy Assignment for MCMC.biz > - Social Media Lead Ladbrokes Belgium: Facebook, Twitter, Instagram - Sponsorship Consultancy & PR on Partnership with SV Zulte Waregem Football Club etc.

Tasks included: - Providing Belgian marketing input and intelligence for European directors in Vienna & London. - Migration & roll-out bwin.com to bwin.be - VIP-hospitality (bwin Skybox), bwin ticketing and sponsorship activations at the Constant Vanden Stock Stadium of RSC Anderlecht. - Sponsorship communication & activation with and for partners like RSC Anderlecht, Juventus, Olympique Marseille, Real Madrid, Bayern München, Manchester United, AC Milan, ATP European Open, MotoGP ...

Online Digital Marketing Certificate by Google

Master Thesis: Communication Management in Modern Pro Football: A qualitative research for communication and control management in the Belgian Jupiler Pro League and Belgian Cup 2010-2011

English - Dutch Papers: - A Status Quaestionis: Der Leken Spiegel - Dialect Study Ransberg (Prof. Dr. Joop Van der Horst)

Teacher's Degree Thesis: Culinary England & beyond: The Burgundian Guideline