Gideon Luke

Helping software vendors reduce customer churn, increase lifetime value & balance acquisition costs with a systematic and proven approach to customer retention. | Lifecycle Marketing | Customer Retention | App | Cloud |

A strategic role driving consumer engagement in the mid-funnel and programmatic customer retention, involving content marketing, managed customer journeys and initiatives that lead consumers ultimately to purchase or re-purchase. My team is responsible for developing marketing programs as well as assets to educate and convince consumers about Kaspersky products, as well as under-pinning retention revenue for products.

Developing the Kaspersky customer experience for Europe covering both B2B and B2C sides of the business. Audting the current experience and focusing on the creation of a customer program.

Driving channel marketing and developing the partner eco-system throughout Europe, for the corporate business unit. Re-engineered channel infrastructure and processes, including implementation of a PRM system, Partner Advisory council and re-vitalised partner programme to renew momentum in the region. Stewardship of partner lifecycle.

Created and self-funded a new business from my career portfolio centered initially around photography and imaging which targeted consumers, SOHO businesses and educational markets. The business blossomed quickly, generating over 400 customers in the first 6 months alone and lead to further opportunities for general marketing consultancy. The business progressed to designing and evaluating customer experiences for consumer facing businesses to optimise their brand experience

Headhunted into Paragon and successfully established a global corporate product marketing group. Rebuilt the product and corporate brands as well as generating a portfolio of marketing materials and systems. Developed and managed inbound and outbound marketing infrastructure of agencies, systems and content was also required and built globally. Accountable for direct online sales as well as the online Web systems. Following the acquisition by Phone.com I was responsible for the divisional product marketing