Gino Tomaro

SITUATION: Hired to lead largest account, develop strategies to move products and services from mind to market, cultivate new business opportunities and build internal team processes ROLES : ⁃ Managed launch of new products/services and B2B/B2C campaigns ⁃ Planned sales meetings and trade events ⁃ Developed team process and mentoring programs ⁃ Established online and traditional marketing programs ⁃ Incorporat

SITUATION: Hired to lead largest product launch for GE Lighting, Mellon re-branding and cross functional internal team growth ROLES: - Created sales presentations, product placements and promotions for GE Lighting and Moen products at retailers including Lowes, Home Depot, Menards, Target and Walmart - Implemented brand strategies throughout

ACCOUNT SUPERVISOR CLIENT: Kmart, Legacy Foundation, Resaleworld.com, DoTheGood.com SITUATION: Hired to develop electronics and Gen Y programs within Kmart re-branding ROLES: - Developed strategic programs for Kmart electronics, Route 66 and pantry - Managed co-op radio & loyalty program - Lead new account start-up for Resaleworld.com and DoTheGood.com RESULTS: - Kmart achieves record sales for Rt 66 brand after launch of marketing campaign - Kmart campaign receives top industry branding recogniti

SITUATION:: Hired to establish and manage CompUSA co-op media program ROLES: - Managed do-op programs, channel marketing, supplier sponsorships - Cultivated partnerships (NFL, MLB, PGA, Citrus Sports, Academy Awards) - Lead product roll-outs (W95, W98 & CompUSA PC), name change (CompUSA), mergers (Computer City), and e-commerce website development RESULTS - CompUSA Co-op program sets industry standards & delivers $1 million in annual client revenue