
Giovanni Di Marco
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Giovanni Di Marco
Managing the performance marketing (SEO, SEM, Paid Social Media, Display, Retargeting, Affiliates) and C& R team (content, design, crm, email, push notitications)
Leading the marketing team; managing external agencies; managing Facebook campaigns; managing online and offline marketing channels; acquisition and retention campaigns; CAC, cohort and many other data-driven analysis; exploring and testing new marketing channels for B2C, B2B and B2B2C acquisition; marketing budget management; website and mobile site optimization; analysis for Marketing and all other departments over Excel and Tableau.
- 2 Jahre und 3 Monate, Okt. 2015 - Dez. 2017
Country Manager Germany
wineOwine
Launch of the German market (www.wineowine.de), launch of the online and offline marketing channels, B2B partnerships, data analysis, accounting, team management
- 2 Jahre und 4 Monate, Juli 2013 - Okt. 2015
Online Marketing Specialist ZVAB.com
AbeBooks Europe GmbH (Amazon subsidiary)
SEM, SEO, affiliates management, display advertising&retargeting campaigns, customer&traffic analysis, A/B tests, reports conceptualization for ZVAB.com at AbeBooks GmbH (part of the Amazon.com group of companies)
- 1 Jahr und 6 Monate, Jan. 2012 - Juni 2013
Online Marketing Specialist AbeBooks.it
AbeBooks Europe GmbH (Amazon subsidiary)
SEM, SEO, E-mail marketing, affiliates management, content management, reporting, A/B tests, display advertising&retargeting campaigns for www.AbeBooks.it at Abebooks (part of the Amazon.com group of companies)
- 3 Jahre, Jan. 2009 - Dez. 2011
Content, Account and Projects Manager South Europe
Fox Mobile Group
B2B: in charge of all the operational activities with partners (accounting, interaction with Graphic Design, coordination with the partners for flows, web/wap layout and marketing improvements); support the SEO and SEM team for the Campaigns for web and mobile sites; responsible of advertising content for web and mobile site; creation of Mobile Landing Pages (via CMS); coordination as a single point of contact with several internal departments: creative team, labels, game publishers, technical teams.
- 6 Monate, März 2008 - Aug. 2008
web master - web marketing
TOA - Tour Operator Associati
- Website creation (http://www.ilclubdeiviaggiatori.it) - Website optimization in the Search Engines (http://www.toassociati.it) - Photo and video editing - Newsletters and e-mails marketing - Managing and updating customers databases
- 4 Monate, Sep. 2007 - Dez. 2007
web master - web marketing assistant
Liguria Pocket Tour Operator
- Creation of 6 tourism guides on the territories of Liguria, Langhe, French Riviera - Special offers web pages creation - SEO - Links exchange with potential partners - Get in contact with local hotels for potential partnership
Ausbildung von Giovanni Di Marco
- 9 Monate, Okt. 2006 - Juni 2007
Master
Università degli Studi di Trento
Main subjects: - Destination management - Destination marketing - Projects management - Communication - Websites quality analysis - Web marketing - Statistics - Anthropology
- 2 Jahre und 10 Monate, Okt. 2003 - Juli 2006
Toursim Economy
Università Politecnica delle Marche
mark: 108/110, Thesis: “Sustainable Tourism: REST and community based tourism in Thailand”
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Deutsch
Fließend
Französisch
Grundlagen
Portugiesisch
Grundlagen
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