Gokmen Ucok

Planning and executing marketing strategy, and the concept of the company. Building and implementing all the components of corporate identity. Managing a branding team. Choosing the trade shows & conferences and realizing the attendances & exhibitions (+20 international events). Media planning, sponsorships agreements, releasing internal newsletters, conducting direct mail activities, networking and Periodical reporting to management. Preparing yearly marketing budgets and executing.

Liaising with, and acting as the link between, the client and the agency by maintaining regular contact with both. Discussing the products, services and advertising requirements of each particular client. Delegating work to other members of the agency team. Working with the account director to brief media, creative and research staff, and assist with the formulation of marketing strategies. Presenting creative work to clients for approval or modification.

Assisting to account executive and the director on all given tasks. Setting up meetings with clients and other agency staff. Ensuring that communication and the traffic flows effectively. Meeting deadlines and prioritising tasks. Writing reports and keeping records. Preparing Power Point presentations.

Preparation of “Kucukcekmece and its Periphery Earthquake and Planning Congress”, communicated with the related TMMOB chamber members and the universities that were supporting the congress. Managed the sponsorship relations and had tens of presentations and meetings with well known companies’ executives, professors and presidents of associations.

Completed the official internship as Account Executive Assistant. Assisted accounts such as AstraZeneca and Skoda.

Completed a two month internship program. Learnt how a below the line agency works by assisting in different departments.

Sold and promoted printing equipments in domestic and international markets. Keeping in contact with existing customers in person and by telephone (world wide). Making appointments to meet new and existing customers. Agreeing sales, prices, contracts and payments meeting sales targets. Promoting new products and any special deals. Advising customers about delivery schedules. Recording orders and sending details to management.

Analyzing and solving Flexlink Systems A.B.’s newly launched products’ problem in reaching sales target in collaboration with company. Analyzing Microsoft and Content Guard case according to the competition policy of EU. Analyzing Turkey’s major service industries on the way to be member of EU.

Building communication strategy and advertising campaign for Marketing Turkiye Magazine, 2003. Building communication strategy and advertising campaign for E-kolay (ISP Co.), 2004. Thesis on “media neutral planning”, in cooperation with Coca-Cola, Hyundai, Cola Turka 2004.