Greg Fogel

Led strategy efforts for Best Buy’s 1,000+ brick-and-mortar retail stores. Increased customer satisfaction and operational efficiency while addressing outdated processes and rising costs. • Shaped the future of retail through Service Design practices and targeted improvements. Partnered across the org to deliver unified proposals that modernize operations, providing quality service while adapting to market challenges. • Employee tools optimizations increased sales per labor hour by 14%.

Oversaw product vision and strategy for pre-purchase experiences on Best Buy’s app and website. Includes inspiration, product discovery, and shopping. Elevated human-centered practices and optimized ways of working to streamline value creation. • Identified high-value opportunities from customer insights, then led discovery/delivery to realize the potential and craft solutions. Enabled consistent, focused value delivery that achieved customer and company goals.

Strategist and designer responsible for transforming Best Buy’s retail app from laggard to leader in mobile commerce. Collaborating across 4 squads, I partnered with Product Management and paired with other designers to coach/mentor. We simplified interactions, reduced friction, and added moments of delight. Created novel solutions that inspired adoption on Best Buy’s website and imitation among retail competitors.

Founded the Experience Design practice for Best Buy's Seattle office. Joined during start-up mode, built from 0–1. Transformed an executive’s vision into a vibrant workplace, still thriving years later. • Updated job families and design tools to attract top talent. • Built a capable and diverse team of 12, including Experience Designers, Researchers, and Content Designers. • Mentored staff, coordinated assignments, and established a design system to increase productivity.

Enlisted to modernize Nordstrom’s shopping app to serve premium customers who appreciate high-quality fashion. Propelled innovation within a 100+ year-old company—amid a competitive retail landscape dominated by Amazon. • Established the first wave of omnichannel shopping patterns and standards for mobile. Included real-time product availability at nearby stores. And leveraging the app to streamline in-store shopping.

Joint role in Product Management and Experience Design, leading a 4-person cross-functional team. Spearheaded the integration of our transaction engine with emerging game companies, customizing e-commerce interfaces for each partner. • Enabled digital distribution and the sale of in-game items — a growing, lucrative revenue stream that accounts for 50–60% of PC gaming revenue. • Balanced e-commerce fundamentals with game-inspired interaction patterns and visuals.