Gülnihal Beyza Akcan

Collaborated one-on-one with the Regional Marketing Lead and team to implement the brand vision across multiple regions. Supported Country Sales Directors across Europe in driving success with retail partners. Briefed the design team to ensure smooth delivery and implementation of creative marketing materials. Organized and maintained the media center as a central hub for marketing assets. Monitored marketing activities, compiled proof of execution, and translated data into actionable insights.

Found and develop brand identity by executing marketing strategies. Manage online sales and executed campaigns on Trendyol, Hepsiburada, Shopier. Create contents by following SM trends and targeting audience on Instagram and TikTok and acquired 11K organic followers. Manage ads on Meta Business. Track and analyze daily, weekly, and monthly sales, interactions, and KPIs.

Manage listings, banners, menus in Modanisa marketplace by collaborating designers, editors, and buyers in Turkiye and Germany markets via Amplience. Create and track daily campaigns and coupons. Create and develop marketing concepts for the marketplace. Schedule daily push notifications via Salesforce and Insider. Conduct market research to stay up-to-date on industry trends and consumer behavior by benchmarking analysis.

Participate in training programs within the Marketing and E-commerce. Collaborate on marketing projects related to affiliate marketing, exploring new social media channels, and enhancing branding strategies. Develope in-house brand identities and coordinated partnerships with macro and micro influencers to create tailored promotional campaigns. Design and conduct preliminary research for corporate social responsibility projects.

Assist to coordinate social media and creative contents. Conduct benchmarking analysis on the websites and social media accounts of foundations conducting similar projects in Turkiye and worldwide. Manage communication strategy of volunteering platform and its effective use across all channels.