Moderator

Günter Stöcker

Employee, Director Data & Analytics Germany & Switzerland, Wunderman Thompson Germany

Düsseldorf, Germany

Skills

Digital Analytics
Strategie
Beratung
Digital Transformation
Digital Strategie
Digital Beratung
E-Commerce
Online Analytics
Web Analytics
Web Analyse
Consulting
CRM Analyse
Smart Data
Public Data
KPI Frameworks
Tracking Concepts
Webtracking
Implementierung
Konzepte
Tracking
Event Tracking
Customer Journey
Suchmaschinenmarketing
SEM
Suchmaschinenoptimierung
SEO
Suchmaschinenwerbung
SEA
Kampagnenoptimierung
Rapid Miner
CRM
Content Management
Data Science
R
Python
Social Media
Social CRM
Business Intelligence
Customer Intelligence
Customer Insights
Data Mining
Text Mining
Opinion Mining
Relationship Mining
Sentiment Analyse
Social Networks
Social Analysis
Social Media Monitoring
Natural Language Processing
Adobe Analytics Cloud
Adobe Marketing Cloud
Adobe Analytics
Omniture
Adobe Audience Manager
Adobe Dynamic Tag Management
Adobe Report Builder
Google Analytics
Google Analytics Premium
Google Analytics 360
Google Analytics 360 Suite
Google Tag Manager
Google Analytics Premium Reseller
Webtrekk
etracker
Webtrends
AT Internet
Piwik
SEOlytics
SISTRIX
Searchmetrics
QlikView
Tableau
Business Objects
Tag Commander
Adobe DTM
Tealium
Optimizely
JavaScript
VBA
Amazon Redshift
Bime
Openbridge
Snowplow
Talkwalker
Cloud BI
Sweetspot Intelligence
Amazon QuickSight
Testing
Senior Web Analyst
Senior Digital Analyst
Analysis
Debugging
Data Analysis
Business Analysis
Market Analysis
User Experience
UX
Customer Experience
CX
Online Marketing
Performance Marketing
Adobe SiteCatalyst
Adobe Campaign
Adobe Target
Growth Hacking
Conversion Optimierung
Conversionrate Optimierung
Conversion Rate Optimierung
CRO
Coaching
Bootcamps
Workshops
Digital Marketing
Usability
Mobile Marketing
E-Mail Marketing
Marketing Mix Modelling
Attribution Modelling
Salesforce Einstein
Warenkorbanalyse
Segmentierung
Clusterung
Zeitreihenanalyse
Korrelationen
Künstliche Intelligenz
KI
Machine Learning
Maschinelles Lernen
ML

Timeline

Professional experience for Günter Stöcker

  • Current 2 years and 11 months, since Aug 2018

    Director Data & Analytics Germany & Switzerland

    Wunderman Thompson Germany

  • 2 years and 7 months, Jan 2016 - Jul 2018

    Studio Lead Customer & Digital Analytics

    Deloitte Digital Germany

  • 1 year and 3 months, Oct 2014 - Dec 2015

    Senior Associate Marketing Strategy & Analysis

    Publicis Sapient

    SapientNitro (jetzt SapientRazorfish), Teil der Publicis Groupe Standort: Köln

  • 3 months, Jul 2014 - Sep 2014

    Consultant Digital Analytics

    Publicis Sapient

    DigitasLBi (jetzt Digitas), Teil der Publicis Groupe Standort: Köln

  • 1 year, Jul 2013 - Jun 2014

    Digital Analyst & Data Scientist

    Publicis Sapient

    LBi (jetzt Digitas), Teil der Publicis Groupe Standort: Köln

  • 1 year and 9 months, Oct 2011 - Jun 2013

    Digital Marketing Manager

    AUMUND Holding B.V.

  • 4 months, Feb 2010 - May 2010

    Researcher Text Mining (NLP, ML, Sentiment Analysis)

    Universität Duisburg-Essen

  • 1 year and 10 months, Apr 2006 - Jan 2008

    Buyer Marketing Services

    3M DACH

    eSourcing, eBusiness, Reverse Auctions, eAuctions, Online Bidding, Verfahrensanweisungen, Lieferantenbewertungen, Einkauf Marketing Services (Agenturen, Print, Online, Videoproduktion, Messen, Werbemittel)

  • 9 months, Jan 2005 - Sep 2005

    Assistant Buyer Marketing Services

    3M DACH

  • 2 years, Apr 2003 - Mar 2005

    Graduate Trainee Industrial Sales

    3M DACH

Educational background for Günter Stöcker

  • 4 months, Feb 2009 - May 2009

    Media Management

    Unitec Institute of Technology, Auckland

  • 4 years, Oct 2007 - Sep 2011

    Business Administration (Major: Marketing, Minor: Technology)

    Universität Duisburg-Essen (Mercator School of Management)

    Marketing Management, Wirtschaftspsychologie, Wirtschaftsinformatik (Informationsmanagement, Innovationsmanagement) Bachelor-Thesis: Social CRM: "Einsatzmöglichkeiten des Web 2.0 im CRM" (Opinion Mining, Sentiment, Monitoring) (Prof. Dr. Chamoni)

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

neue und alte Kontakte
Erfahrungsaustausch und Diskussionen zu den Themen:
Digital Analytics
Customer Insights
Customer Experience
Design Thinking
Customer Journey
Customer Intelligence
Predictive Analytics
Social CRM
Social Media Analytics
Social Media Monitoring
Opinion Mining
Text Mining
Trend Mining
Sentiment Analytics
Machine Learning
Artifical Intelligence
Smart Data
Big Data
Data-Driven Marketing

Interests

"gute Werbung"
Startups
Innovationen
Events und Konferenzen
Branchen:
Automotive
Luxury
Retail
Banking
Finance
FSI
FMCG
Chemical Industry
Fashion

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