Günter Stöcker

Angestellt, THE MARCOM ENGINE | Chief Data Officer, BMW Group

Düsseldorf, Germany

Skills

Digital Analytics

Strategie

Beratung

Digital Transformation

Digital Strategie

Digital Beratung

E-Commerce

Online Analytics

Web Analytics

Web Analyse

Consulting

CRM Analyse

Smart Data

Public Data

KPI Frameworks

Tracking Concepts

Webtracking

Implementierung

Konzepte

Tracking

Event Tracking

Customer Journey

Suchmaschinenmarketing

SEM

Suchmaschinenoptimierung

SEO

Suchmaschinenwerbung

SEA

Kampagnenoptimierung

Rapid Miner

CRM

Content Management

Data Science

Python

Social Media

Social CRM

Business Intelligence

Customer Intelligence

Customer Insights

Data Mining

Text Mining

Opinion Mining

Relationship Mining

Sentiment Analyse

Social Networks

Social Analysis

Social Media Monitoring

Natural Language Processing

Adobe Analytics Cloud

Adobe Marketing Cloud

Adobe Analytics

Omniture

Adobe Audience Manager

Adobe Dynamic Tag Management

Adobe Report Builder

Google Analytics

Google Analytics Premium

Google Analytics 360

Google Analytics 360 Suite

Google Tag Manager

Google Analytics Premium Reseller

Webtrekk

etracker

Webtrends

AT Internet

Piwik

SEOlytics

SISTRIX

Searchmetrics

QlikView

Tableau

Business Objects

Tag Commander

Adobe DTM

Tealium

Optimizely

JavaScript

VBA

Amazon Redshift

Bime

Openbridge

Snowplow

Talkwalker

Cloud BI

Sweetspot Intelligence

Amazon QuickSight

Testing

Senior Web Analyst

Senior Digital Analyst

Analysis

Debugging

Data Analysis

Business Analysis

Market Analysis

User Experience

Customer Experience

Online Marketing

Performance Marketing

Adobe SiteCatalyst

Adobe Campaign

Adobe Target

Growth Hacking

Conversion Optimierung

Conversionrate Optimierung

Conversion Rate Optimierung

CRO

Coaching

Bootcamps

Workshops

Digital Marketing

Usability

Mobile Marketing

E-Mail Marketing

Marketing Mix Modelling

Attribution Modelling

Salesforce Einstein

Warenkorbanalyse

Segmentierung

Clusterung

Zeitreihenanalyse

Korrelationen

Künstliche Intelligenz

Machine Learning

Maschinelles Lernen

Marketing

Automatisierung

Timeline

Professional experience for Günter Stöcker

Current 2 years and 5 months, since May 2021
THE MARCOM ENGINE | Chief Data Officer
BMW Group
2 years and 9 months, Aug 2018 - Apr 2021
Director Data & Analytics Germany & Switzerland
Wunderman Thompson Germany
2 years and 7 months, Jan 2016 - Jul 2018
Studio Lead Customer & Digital Analytics
Deloitte Digital Germany
1 year and 3 months, Oct 2014 - Dec 2015
Senior Associate Marketing Strategy & Analysis
Publicis Sapient
SapientNitro (jetzt SapientRazorfish), Teil der Publicis Groupe Standort: Köln
3 months, Jul 2014 - Sep 2014
Consultant Digital Analytics
Publicis Sapient
DigitasLBi (jetzt Digitas), Teil der Publicis Groupe Standort: Köln
1 year, Jul 2013 - Jun 2014
Digital Analyst & Data Scientist
Publicis Sapient
LBi (jetzt Digitas), Teil der Publicis Groupe Standort: Köln
1 year and 9 months, Oct 2011 - Jun 2013
Digital Marketing Manager
AUMUND Holding B.V.
4 months, Feb 2010 - May 2010
Researcher Text Mining (NLP, ML, Sentiment Analysis)
Universität Duisburg-Essen
1 year and 10 months, Apr 2006 - Jan 2008
Buyer Marketing Services
3M DACH
eSourcing, eBusiness, Reverse Auctions, eAuctions, Online Bidding, Verfahrensanweisungen, Lieferantenbewertungen, Einkauf Marketing Services (Agenturen, Print, Online, Videoproduktion, Messen, Werbemittel)
9 months, Jan 2005 - Sep 2005
Assistant Buyer Marketing Services
3M DACH
2 years, Apr 2003 - Mar 2005
Graduate Trainee Industrial Sales
3M DACH

Educational background for Günter Stöcker

4 months, Feb 2009 - May 2009
Media Management
Unitec Institute of Technology, Auckland
4 years, Oct 2007 - Sep 2011
Business Administration (Major: Marketing, Minor: Technology)
Universität Duisburg-Essen (Mercator School of Management)
Marketing Management, Wirtschaftspsychologie, Wirtschaftsinformatik (Informationsmanagement, Innovationsmanagement) Bachelor-Thesis: Social CRM: "Einsatzmöglichkeiten des Web 2.0 im CRM" (Opinion Mining, Sentiment, Monitoring) (Prof. Dr. Chamoni)

Languages

German
First language
English
Fluent
French
Basic

Wants

neue und alte Kontakte

Erfahrungsaustausch und Diskussionen zu den Themen:

Digital Analytics

Customer Insights

Customer Experience

Design Thinking

Customer Journey

Customer Intelligence

Predictive Analytics

Social CRM

Social Media Analytics

Social Media Monitoring

Opinion Mining

Text Mining

Trend Mining

Sentiment Analytics

Machine Learning

Artifical Intelligence

Smart Data

Big Data

Data-Driven Marketing

Interests

"gute Werbung"

Startups

Innovationen

Events und Konferenzen

Branchen:

Automotive

Luxury

Retail

Banking

Finance

FSI

FMCG

Chemical Industry

Fashion

XING members with similar profiles

Browse over 20 million XING members

Last name:

A B C D E F G H I J K L M N O P

Q R S T U V W X Y Z

Günter Stöcker

Skills

Timeline

Professional experience for Günter Stöcker

THE MARCOM ENGINE | Chief Data Officer

Director Data & Analytics Germany & Switzerland

Studio Lead Customer & Digital Analytics

Senior Associate Marketing Strategy & Analysis

Consultant Digital Analytics

Digital Analyst & Data Scientist

Digital Marketing Manager

Researcher Text Mining (NLP, ML, Sentiment Analysis)

Buyer Marketing Services

Assistant Buyer Marketing Services

Graduate Trainee Industrial Sales

Educational background for Günter Stöcker

Media Management

Business Administration (Major: Marketing, Minor: Technology)

Languages

German

English

French

Wants

Interests

XING members with similar profiles

Simon Mateo

Svea Raßmus

Marcel Roesberg

Michael Wagner

Mario Schönberg

Dominik Braun

Enrico Stephan

Marcell Sarközy

Holger Ewald

Serhat Yilmaz

Philipp Schmitt

Jörg Petzhold

Gerwin Gfrerer

Chiara Tasmin Christensen

Joachim von Maltzan

Daniel Rebhorn

Wolfgang Stegmaier

Jasper Graf v. Hardenberg

Lars M. Heitmüller

Petra Zimmermann