Hakan Cetinsoy

• Using Growth Hacking methodology to enlarge food and grocery delivery business for Migros.com.tr and Tazedirekt.com • Optimizing PPC structure, sales funnel, traffic quality to get more loyal customers and budget efficiency. • Analysing and combining web data with the data warehouse to find meaningful data assets.

• Integrating B2B online sales strategies with talent solution platform • Coordinating development of product functionality, maximising business value, planning and executing each iteration with using Scrum methodology as a certified PO & PSM. • Building marketing strategies including Search, Display, Programmatic Ads, eMailing campaigns for e-commerce platform. • Creating marketing plan for funnel optimisation with the usage of A/B tests. Online sales increased 24% within one year with PPC campaigns.

Managing especially yearlong SEM, SEO projects and coordinating web analytic reporting functions. (for the reporting: Adobe Omniture & Google Analytics)

Responsible for strategic and analytically support of Mediacom agency. Building strategic PPC structures in line with traditional and digital marketing strategies. Creating digital strategy on search. (SEO & SEA)

Supported SEM campaigns, email marketing campaigns by feeding daily metrics directly to the V.P. of Marketing

Business Academic Program @ San Francisco US in 2009 (Graduation Grade: 85/100)

Statistics, Marketing, Data Analysis