Hassan Shafqat

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Web analytics:- measure the performance of a global and 19 regional websites. Provide actionable web insights to Headquarters and regional management. Software Support:- design software requirements, mock-up, brief agency and present the idea to regional teams. App support:- prepare promotional content, develop testing procedures. Global survey:- help design and adjust questionnaires, coordinate online and paper-based survey in 12 countries. Arrange workshops, meetings and video conferences. Data analysis

Marketing Research: Conduct Primary and Secondary Market Research for the Company’s Product; gather market insights by visiting trade fairs and exhibitions, interview professionals with technological know-how Marketing Plan: Based on the research results, devise comprehensive action plan

Digital Management: Prepare and schedule the content to be shared on social media. Work with the agency to align website to the brand. Other Tasks: edit and update the content on website, flyers and other information materials. Arrange meetings and company events. Compile and analyze sales data.

Subjects: Quantitative Methods in Marketing, E-Commerce, Strategic Marketing, International Marketing research, International Brand Management. Thesis: Gauging the Effectiveness of Facebook Adverts; Varied Formats and Regions

Focus: Marketing. Subjects: International business and world trade, Business Research Methods, Statistics, Mathematics, Business Communication, Micro and Macro Economics