Dominick Grodkowski

• Planung, Steuerung und Optimierung von Performance Marketing Kampagnen über Google Ads und Meta Ads hinweg, inklusive Kampagnenstruktur, Targeting, Creative Testing, Funnel Segmentierung, Tracking und Conversion Optimierung. • Leitung von Performance Marketing Projekten in verschiedenen Branchen mit mehr als 6,07 Mio. € verwaltetem Werbebudget in Google Ads und Meta Ads.

• Skalierung von E Commerce Kampagnen für ein Modeunternehmen mit einem ROAS von bis zu 11, über 1,09 Mio. monatlichen Impressionen und mehr als 31.000 Klicks. • Optimierung von Google Ads Konten mit 56.000+ Klicks, 824.000+ Impressionen, 1.200+ Conversions und einem monatlichen Budgetvolumen von 120.000 €. • Aufbau und Optimierung von Tracking Systemen mit GA4, Google Tag Manager, individuellen Conversion Events, UTM Logiken und KPI basiertem Reporting zur Verbesserung und Entscheidungsgrundlagen.

• Website Management: Responsible for planning, creating, and optimizing websites using WordPress, ensuring a user-friendly and visually appealing online presence. • SEO and SEA Campaigns: Execute SEO and SEA strategies to enhance visibility and continuously improve campaign performance. • Analysis and Reporting: Track results, analyze KPIs, and leverage data insights to measure success and optimize marketing efforts. • Advertising Campaign Implementation: Plan and execute effective ad campaigns

Modern web development: basics and tools Fundamentals of web development Web hosting HTML5 Cascading Style Sheets (CSS3) JavaScript JS-Framework jQuery Frontend-CSS-Framework Bootstrap Script language PHP Relational database with MySQL Application Programming Interface (API) Web applications Project management in web projects Project Modern web applications Version control and Git Virtualization with Docker Basics of data protection Connecting PHP and MySQL Web security Cloud services

• Founded and established Averruncus e.K, a successful e-commerce company specializing in the sale of toys and collectibles • Wrote SEO texts for product descriptions, category pages, and other content to attract more organic traffic • Managed day-to-day operations of the business, including customer service, order fulfillment, and inventory management • Built strong relationships with suppliers and manufacturers to ensure timely delivery of products and competitive pricing

- Conducted in-depth analysis and management of pricing for small and medium-sized corporate accounts, enhancing both sales volume and revenue. - Oversaw the calculation, pricing, and monitoring of ancillary services (equipments, services, and insurance) and developed business reporting tools within SAP Business Objects. - Responsible for the maintenance, further development, and innovation of pricing tools.

• Managed internal databases and ensured data accuracy and consistency • Monitored central communication related to clarification case processing and associated coordination between internal and external stakeholders • Helped modernize the self-developed ETL tool that manages the entire data of Hamburg's citizen • Conducted data cleaning and investigation to ensure accuracy and reliability • Inducted new staff and provided training on work procedures and protocols

• Maintained and updated dashboards in Tableau, with a focus on analysis and effort estimation for projects • Created targeted analyses of queries performed, identifying key insights • Assisted in data analysis and management, as well as project management • Worked with large data sets and used Tableau and other data visualization tools to create reports and visualizations • Communicated effectively with team members and external stakeholders • Contributed to the development of work procedures

• Projektziele abstimmen • Organisatorische Gestaltung des Projektes • Planung der Projektleistung, Termine, Ressourcen, Kosten und Finanzen • Koordination und Kommunikation intern und extern • Dokumentation und Berichte • Projektsteuerung und Projektcontrolling • Vorbereitung und Durchführung von Projektbesprechungen

• Risikoanalyse • Datenpflege und Datenreinigung • Optimierung des Ablaufs für kommende Projekte • Dokumentation und Berichte • Buchführung

Auslandssemester mit Schwerpunkt auf internationalem Management und Geschäftsmodellen in Seoul, Korea