Heather Beach

• Serve as conduit between Magna and trade schools, college and universities for the Americas. • Plan and coordinate various events; information sessions, speaking engagements, receptions. • Provide feedback and input to Global Talent Management Team to improve campus programs.

• Provide strategic direction on opportunities to engage students and promote the auto industry. • Provide speakers/panelists for participation in ‘Discover Auto’ events at engineering schools. • Provide staff for student recruitment purposes at ‘Discover Auto’ events at engineering schools. • Provide access to your company’s facility for high school tours.Work to engage engineering students at the university and high school levels. *Participation is limited to current MICHauto partners.

• Point of contact for students, faculty, and managers regarding experiential education opportunities. • Track the activities, achievements, participation, progress, and status of individual students. • Provide individual advising and mentoring to students in the program. • Work as team lead on organizing and publicizing career fairs and other program related events.

• Create social media strategy and content for Magna Powertrain and Magna Electronics. • Create and integrate QR code technology to increase brand awareness and career opportunities. • Track and analyze trends using analytic software to reach candidates and potential followers. • Build company's social media presence; brand identity and exposure. Please feel free to contact me at heather.beach@magnapowertrain.com

Social Media Manager • Create, implement, monitor, and report social media strategies. • Research & implement trends in media, technology, and web usability to keep current. • In-depth knowledge of social media platforms and Search Engine Optimization (SEO). Content Creator • Assist Creative Executive Officer in script-writing. • Writes, submits for approval, and revises written material. • Writes & posts content online; maintain clients pages & medias.

• Build and maintain content. • Design and develop web page for the organization. • Management of social media channels and websites to increase awareness. • Increase keyword and SEO. • Analyze, develop and implement comprehensive marketing strategy.

Assistant to the Executive Director • Spearhead community-outreach efforts, awareness's & promotions. • Prepared & published internal & external communications. Director of Research Recruitment & Outreach Services • Shared responsibility of budget planning. • Coordinated efforts of internal & external resources. Director of Social Media • Manage company's social media hubs & blog. Medical Record Liaison • Assist clinical staff in clerical work, blood pressure, EKG's, & medical records.

• Utilize social media marketing to improve traffic to website and blog: tracked with Google Analytics. • Maintained website and blog via WordPress.

President Oct 2010 - Sept 2011 • Assisted in the creation of organization. • Directly involved in creation and organization of the 1st annual Student to Professional Conference: Hosted at Oakland University and sponsored by Chrysler. Vice President Aug 2010 – Oct 2010 • Lead & assist President with weekly meetings. • Regularly communicated with the Dean of Student Services. • Managed volunteers for Go For the Gold, Student to Professional Conference and Welcome Week.

• Co-founder of the 1st annual Professional Apparel Fashion Show at Oakland University. • Instrumental in the maintenance of the organization and member retention rate. • Developed and maintained social media accounts, literature and communication materials. • Coordinated advertising campaigns for the organization while adhering to strict national guidelines. • Personally identified and managed the different needs of each individual member.

• Market and advertise services for Oakland University's Career Services. • Assist students and members in developing highly marketable skills. • Perform public relations role and act as a student ambassador. • Worked with employers, administrators and Career Services' staff at an exclusive level. • Assisted in the restructuring of this organization.

• Process transactions, returns and apply deductions to financial aid accounts. • Contribute to a team environment while being a positive encouraging influence on other workers. • Assisted students in locating the correct text and supplies for their courses.

Social Media Marketing • SEO • Target Demographic Research • Social Media Hubs

Creative Writing • Research and Analysis • Public Speaking • New / Social Media Advertising • German • Business Writing • Managerial Courses • Video Productions

Marketing • Advertising • Small Business and Entrepreneurship • Business Plan Creation