Heidi Bryant

I led the UK marketing team (25 people), responsible for all client marketing, branding, corporate communications, digital, display, programmatic and social for B2C and B2B clients. I developed a comprehensive digital marketing strategy and re-educated the business on the latest marketing channels and trends.

I was hired to build out BMO’s marketing presence across EMEA. Which included raising awareness of this new brand, developing a comprehensive multichannel marketing strategy, launching new products and growing the new retail and wholesale business into 15 countries in the EMEA region.

I led a number of different initiatives and projects both in the EMEA and globally. I led the marketing strategy for the ETF business in EMEA ($5bn AUM Retail & Wholesale). I built processes for the marketing function to adopt for all marketing communications and campaigns globally. I was then asked to build a global marketing team across Asia, EMEA, North and Latin America (17 countries) in a semi start-up environment for the Global Liquidity business ($63bn AUM).

I reported directly to the CEO and was responsible for developing a young team of six marketers, spanning the following marketing activities: PR, digital, video, web, TV, video, CRM, research, direct marketing, event management and campaigns. I developed the ‘go to market’ strategy for new and existing products to an international B2B audience.

I took a contract to lead a 3-month project to build Fidelity’s Masterclass on ‘Active vs Passive’. I ran all activities; content development and marketing communications (web, email, events, sales deck). I built a marketing proposition to asset managers. This generated revenue of £200k in 8 weeks against 6-month target of £500k.

At iShares I implemented a growth and process transformation strategy, growing the team from 2-10 people during a time of very high growth within the business moving from 6-22 European Countries in 3 years. I delivered innovative product and thematic marketing campaigns including the award winning ‘Not All ETFs Are Created Equal' campaign in 2008 which cost $3m and was delivered in London, Milan and Munich, this resulted in $6bn in net new assets in the 6 weeks following launch.

Specialised in translation of French and Spanish Texts into English. Master’s Degree dissertation focused on cultural differences and localisation issues when creating financial marketing material.