Heidi Kärkkäinen

At Hawlik and its sister companies I am responsible for various digital marketing activities from creation and management of search ads to writing website and social media content, creating marketing and social media strategies and concepting product launch and other campaigns. I work both in B2C ecommerce as well as for B2B companies in raw materials production and contract manufacturing.

As a Junior CM Manager, I am polishing my skills in all tasks related to content marketing, in order to become a total pro! Whether it's - coming up with new campaign ideas - concepting campaigns from scratch - outreaching campaigns and doing digital PR activities - writing articles in English, Finnish or even in German - doing keyword research and turning it into a content calendar - helping my global B2B client to localize their business in Europe I love it all!

My tasks at Influry were to take the company to the next level with marketing. To creating marketing and content strategy to writing SEO'd blog posts, website txts and landing pages, social media updates and creating performance ad campaigns for lead generation, I did it all.

Campaign planning for AdWords and Facebook for lead generation and also planning and creating new, better converting landing pages (design and text) together with the design and communication team. Email and job ad creation.

I am responsible of the optimization and marketing strategy of the Finnish and Swedish AdWords and Bing accounts. I have designated revenue and cost targets I need to reach. In my job I use various search campaign management tools like Whoop and Feed Dynamix and also use JavaScript.

I consult Finnish ad agencies with their end client's AdWords campaigns. I build and optimize search, Display, remarketing, Youtube and even Shopping campaigns. I also do a lot of troubleshooting and work with Analytics.

I was responsible for Finnish B2B and B2C companies' SEM (Adwords and Bing) and Facebook campaigns. I planned, executed, managed, optimized and reported. I also did SEO consultation and conversion optimization via Google Analytics, social media strategy and website content creation.

I was the right hand of project managers in an ad agency. I had my own projects inside big corporate website renewal projects like translation projects or brand renewal projects. I also handled several smaller marketing material design projects. I started as a trainee and after six months became a coordinator.

Strategic marketing, creative copywriting, advertising