Helen Chen

- Ran A/B tests with the U.S. team to optimize features across e-commerce platforms. - Co-developed and optimized 3 Shopify-based websites with international teams (U.S., Philippines). - Redesigned key pages (e.g., homepage) based on analytics and user research. - Built and maintained a scalable design system to ensure consistency across platforms. - Identified UX issues using GA4 and Datadog, proposed targeted design improvements.

- Delivered 1000+ hours of customized English speaking training to 100+ students with a 100% satisfaction rate. - Built and managed a personal tutoring website, including CMS setup, payment integration, and customer service - Provided corporate training with customized materials focused on software industry terminology.

- Designed web pages in Figma, ensuring consistent UI and brand alignment across the platform. - Collaborated with developers to refine UI, improving user engagement and boosting site traffic.

- Created UI guidelines and a component library in Sketch to streamline cross-team workflows. - Designed interfaces for both web and mobile in B2B and B2C e-commerce environments.