Dr. Ilaria Piemonte

Manage yearly marketing budget. Optimize spend with external agencies for campaigns across multiple platforms with various goals (ROI, CPI, user growth, retention, awareness, etc.) • Own and manage web presence and any other digital touchpoint of the brand. • Coordinate and collaborate with internal and external creative partners to create and execute the company vision. • Lead influencer strategy and build long term relationship with KOLs to build brand recommendation with effectiveness

- Implement and use of social media management and monitoring tools - Campaign management, ensuring campaigns are fully integrated across the business, meeting objectives and delivering ROI - Develop global advocacy strategy and work with regional PR & Advocacy teams to execute plan across numerous advocacy segments - Work seamlessly with the PR and social media teams to activate influencer relationships for the business - Manage external agencies

- Planning and execution of digital marketing strategy including SEO / SEA; - Customer journey optimisation and related content activities; - Brand Awareness & Influencer Marketing strategy; - Content Management, GoToMarket strategy and video optimisation (Adobe Photoshop, Adobe Premiere, Platform CMS); - Analytical mindset focused on measurement and reporting of performance: Tracking, insights and automation support (Google Analytics, Social Ads, Google Adwords, FanPage Karma ecc..)

– Planning, co-creating and scheduling content for each specific network, defining communication styles and controlling the execution of its calendar. – Testing, analyzing and optimizing social media marketing strategy and its results. – Determining promotion campaigns, competitions, paid-advertising, events, webinars, eBooks, product launches communication, etc. – Tracking network growth and influencer signup progress to produce regular updates

- Launching the campaigns, managing digital project & organising events - Proven leadership in “managing by objective” - Attentive to detail - A good facilitator, seasoned in active listening techniques - Excellent written and oral communicator - Knows when and how to provide constructive feedback in real time - Prepared to make hard decisions and trade-offs for the greater good of the campaign - Monitoring KPIs, Tracking the success