Dr. Ingo Hary

Manage customer analytics; build and promote customer-centric category analytics, and commercialization of customer-centric analyses and reports. Manage all outbound customer communications across all communication channels (digital couponing; web targeting; checkout-couponing; Email; mail). Develop & manage automated, dynamic outbound marketing campaigns for driving incremental sales. Evaluation & implementation of online targeting and customer tracking technologies.

Decision making support at the product category, store, regional, and national level using customer data analyses (promotional campaigns; assortment optimization; store layout optimization; expansion planning). Customer Segmentation & promoting it's use across the organization. Manage outbound customer communications, implement multi-channel customer contact strategies. Promote customer centricity in planning, designing, and executing outbound customer communications.

Agriculural policy, market and development economics