Ing. JOSE MIGUEL MONROY MASSO

Retail and wholesale management in the luxury goods market, including sales forecasting, inventory management, projections, and new product introductions. Led a team of 85 across 15 stores and 32 key accounts. Achieved a 200% increase in sales in 2023 compared to 2021, expanding from 6 to 15 stores. Organized and defined sales processes, implemented commercial objectives, established performance indicators, and coordinated the corporate ERP implementation. US$ 8MM million in 2024

Orchestrated Sales, Marketing, and Customer Service teams. Expanded the Sales team from 2 sales reps to 9; Broadened Products portfolio from 3 to 7 Brands –Hitachi, Veritas, Sophos, Pure Storage, Dell, Data Vision, and Gatestor- Open new Markets Guatemala, Panamá, Honduras, Dominican Republic, and Puerto Rico. Executed new projects, contracts, and negotiations with customers, partners, and suppliers. Designed and moderated Business Presentations. 2021 US$ 2MM Business

Headed new strategic businesses in Venezuela and Brazil. Coordinated Sales and marketing areas. Developed growing strategies, promotions, and campaigns for increasing key account penetration. Engineered and designed new products and solutions. Polar Industries' key account US$ 100.000 per year, Hydrostatics Tests Project US$ 300.000 per year, and LPG Micro Plants Project US$ 700.000.

Mastered America's markets and key accounts in the Caribbean. Enlisted new markets Dominican Republic, Puerto Rico, Los Angeles, and Houston. Increased 2017 sales for the company by US$ 360.000 vs. forecast. Developed the 2017 Strategic Business plan and increased US Market Sales by 35% from 2016 to 2017 US$ 250.000

Own-Entrepreneur, Orchestrated 10 talented supervisors heading 100 people structure, focused on sharing and developing solutions of innovative products and services for construction & remodeling customers. Headed sales, marketing, operations, logistics, administration, and financial areas. Key Achievements: Construction of urbanism for 300 apartments (2014), Construction of 24 apartments (2013), and Construction of 15 houses complex (2012). 2014 US$ 500.000.

Chaired commercial technical (US$ 40MM in 2008). Key Achievements: Project "3M on the road" U$S$ 500.000, Automotive University (3.000 people certified annually). Customer recognition Program "5 Stars Body Shop". Captured and managed the new Key Account, "Edil" US$ 850,000. Executed Six-Sigma projects: Leads & Opportunities Process Redesign (local best practice). Increase closed leads effectiveness (US$ 175.000). Exponential sales growth in the End User's support area going from cero to US$US$ 900.000