JOSE MIGUEL MONROY MASSO

Headed an 85 team, 15 stores, and 32 Key Accounts distributed in sales, marketing, administration, operations, financial, and legal areas. Key Achievements: Increased sales by 200% in 2022 vs 2021, going from 6 to 15 stores in record time. Turned a successful business into a formal and structured company, organized processes, forecasted sales goals, implemented organizational objectives, defined indicators, Coordinated ERP implementation, and planned and executed Head Office Expansion.

Orchestrated the Commercial Team Sales, Marketing, and Customer Service in America's markets. Expanded the Sales team, from to 2 sales reps to 9, Broadened Products portfolio from 2 to 9 partners -Hitachi, Veritas, Microsoft, Sophos, Pure Storage, Cisco, Dell, Data Vision, Gatestor-. Executed new contracts, and negotiations with customers, partners, and suppliers. Designed and moderated Business Presentations. Reorganized an IT Services company into a Data Management Strategic Services Supplier.

Headed new strategic businesses in Venezuela and Brazil. Coordinated Sales & Marketing areas. Developed growing strategies, promotions, and campaigns for increasing key account penetration. Engineered and designed new products and solutions. Key Achievements: Created Corporate Home Global Site www.equigas.com, Launched LPG Micro Plants Project (US 700.000) and Hydrostatics Tests Project US $ 300.000 year, Consolidate Polar Industries key account US 100.000 year.

Mastered America’s markets and key accounts in the Caribbean. Key Achievements: Enlisted new markets Dominican Republic, Puerto Rico, Los Angeles, and Houston. Increased 2017 sales for the company by US$ 30.000 x month vs forecast Developed the 2017 Strategic Business plan, and increased US Market Sales by 35% from 2016 to 2017 (US$ 250.000,00)

Entrepreneur, Chaired a US$500K Business (2014). Orchestrated 10 talents and other 100 indirectly report, focused on sharing and developing solutions of innovative products and services for construction & remodeling customers. Headed sales and marketing, operations, logistics, administration, and financial areas. Key Achievements: Directed and accomplished the projects: Construction of urbanism for 300 apartments (2014), Construction of 24 apartments (2013), and Construction of 15 houses complex(2012).

Chaired technical projects of the Automotive division. Managed the training of the national sales force in products and projects. Identified and monitored competitors. Support the division in fulfilling the sales annual forecast (US$40MM 2008). Key Achievements: Replicated 3M Mexico Project “on the road” (U$S$ 500.000 year). Replicated 3M Colombia Automotive University (3.000 people certified per year in 3M Automotive systems). Designed and executed the customer recognition Project “5 Stars Body Shop”.

Created a department to provide orientation to 3M end users, Expanded new business opportunities. Guided customers through the applications of the products. Key Achievements: Captured and managed the new Key Account “Edil” US$ 850.000 per year. Executed Six-Sigma projects: Leads & Opportunities Process Redesign (local Best-Practice). Increase closed leads effectiveness by 56% (US$ 175.000). Achieved exponential sales growth in End User’s support area from US$ 0 in 2003 to US$ 900.000 in 2006.