Jacqueline Kloska

Driving #beautythatmoves for SANTE, LOGONA & HELIOTROP – sustainable natural cosmetics solutions for human & nature. > Responsibility of brand vision and strategy for national skincare business. > Leading, motivating and developing a team of product, merchandising and digital/online brand managers > P&L category & growth driving responsibility > Strategic lead of 360° integrated marketing campaigns ATL & BTL. > Driving collaboration with cross-functional and international networks

Brand & Product Development for LOGONA face & body care innovations. > Responsible of innovation pipeline, portfolio strategy and growth plan. > Redefining brand identity & definition of all related product & brand communication characteristics & measures > Development of sustainable products based on trends, consumer insights & market research. > Creation of launch package for IMCs. > Orchestrating 360° product development process. > Change agent for Logocos/L'Oréal integration phase

Brand & Product Development for LOGONA skin care & dental care innovations. > Development of innovation pipeline, strategy and growth plan for skin & dental care portfolio. > Development of sustainable products based on trends, consumer insights & market research. > Creation and implementation of launch package for IMCs comprising: Planning, content production, implementation and monitoring of activities on all channels. > Orchestrating 360° product development process.

Development of local strategy and growth plan for VICHY ANTI-AGE & CLEANSING products. Strategic development and operative implementation of Integrated Marketing Campaigns for all launches and animations on all channels: > PAID: TV, Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, Organic Social, CRM, Newsletters, Product tests, E-Sampling > EARNED: PR, Influencer, Reviews > POS: Trade Marketing, Sales Materials, Coop with E-Com, Training, Medical Marketing

Development of local strategy and growth plan for VICHY ANTI-AGE & CLEANSING products. Strategic development and operative implementation of Integrated Marketing Campaigns for all launches and animations on all channels: > PAID: TV, Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, Organic Social, CRM, Newsletters, Product tests, E-Sampling > EARNED: PR, Influencer, Reviews > POS: Trade Marketing, Sales Materials, Coop with E-Com, Training, Medical Marketing

First 4 months field sales force Gebietsrepräsentant. Development of local strategy and growth plan for all VICHY Make-up and Body Products as well as Christmas Brand Animations. Strategic development, operative creation & implementation of Integrated Marketing Campaigns for all launches and animations on all channels > PAID: Print, Programmatic, Paid Social, SEA, Influencer > OWNED: Website Content, SEO, > EARNED: Influencer > POS: Sales Materials, Medical Marketing & Training, POS Materials

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