James Lewchuk

Supervised highly successful national sales/event marketing initiatives; managed $4MM annual budget squarely within company targets, formulated core product value/pricing propositions and new initiative business cases, bank legal and compliance risk management, field sales supervision and recruiting, sales compensation creation/execution/post-mortem, implemented national auditing procedures and standards to enhance quality service.

Responsible for the acquisition of all new client business for $20MM financial marketing services firm that specialized in servicing top credit card issuers, domestically and internationally. Served as marketing advisor/expert for Trendline management for all aspects of card acquisitions, card portfolio P&L, and account lifecycle metrics. • Clients signed and advised include Citigroup US, Citigroup Canada, Canadian Tire Financial Services, MBNA America, MBNA Canada, Target Financial, Direct Merchants, and J

Establish and grew the multi-channel card acquisition area including all marketing initiatives, asset inventory and distribution, anti-attrition tactics, and partner relationship management. • Managed P&L responsibility of $15MM to targeted cost-per account. • Clients included Wal-Mart, Toys R Us, Continental Airlines, Verizon, Chase Core Platinum, Chase Student Card, Stockback, and Shell Oil.

Managed points of account acquisition including point-of-sale (POS) instant credit, event marketing, and web conversions for this credit card financial institution. • P&L responsibility for $300M budget including trend analysis and risk assessment. • Managed event marketing portfolios for Unocal 76, Phillips 66, Amoco, Texaco, Clark Oil, True Value, and GTE.

1995 – 1996 Section Manager – Telemarketing (Dallas) 1992 – 1995 Sector Manager - Event Marketing (Newark and Dallas) 1990 – 1992 Financial Institutions Conversion Coordinator – Merchant Services (Newark) 1988 – 1990 Customer Retention/Outward Telemarketing Representative (Newark)