Jan Facchinetti

Senior product role for a digital product within the mobility and payment industries (Bonvoyo, the mobility budget of Deutsche Bahn). - Developing product strategy and planning the product roadmap - Transforming the product for scale - Defined value initiatives, processes and tech requirements - Lead/manage partners and Scrum teams along agile development

Responsible for the growth strategy to expand the B2B business. Member of the leadership team. - Industry analysis (e.g. drivers, competitors, customer segments) - Developed a growth strategy with initiatives for offering and marketing - Co-developed business model and pitch to acquire venture capital

Interim-group head of PSGs consulting unit in Frankfurt, helping clients leverage brand success. - Led the consulting unit in Frankfurt with 4+ FTEs - Acquired strategic new business (e.g. Mercedes-Benz) - Advised top tier brands on brand strategy and led interdisciplinary project teams

Deputy head of PSG's consulting unit in Frankfurt, delivering brand strategy and management services to grow top tier brands. - Optimized a major client's brand portfolio - Repositioned and relaunched a B2B category leader - Developed an entirely new brand to address a new market category

Consultant in charge of manging clients and interdisciplinary project teams on brand strategy and brand development. - Led an international player on a complex brand change project - Developed brand positioning, name, claim, identity for major clients - Conducted market analysis, insights generation, customer journey mappings

Consultant and project lead for the development of marketing software at PSGs specialized subsidiary Brand Implementation Group. - Led international projects in the Nordic markets for a top tier bank client - Developed and implemented a bespoke self-service marketing software - Service-design for creative services and user support to support the software - Roll-out of software across 2 business units, 4 markets and 6 languages

Werbung, Kampagnen, Imagekommunikation, Produktkommunikation

Program modules: - Marketing Transformation -Customer Insights - Customer Segmentation - Behavioral Marketing - The Customer Journey - Content Strategy - Digital Brand Storytelling - Accelerating Execution through Agile Marketing - Marketing Attribution - Testing and Experimentation - Marketing Automation and AI in Marketing - Capstone Project

Program modules: - Marketing Transformation -Customer Insights - Customer Segmentation - Behavioral Marketing - The Customer Journey - Content Strategy - Digital Brand Storytelling - Accelerating Execution through Agile Marketing - Marketing Attribution - Testing and Experimentation - Marketing Automation and AI in Marketing - Capstone Project

Specialisation: Interaction Design, Digital Business Modelling, UX, CX, Innovation, Service Design, Design Thinking Thesis: Physical interaction with digital content (prototype at IFA Berlin 2009)