Jasmin Ruhland

Supporting companies in branding, content strategy, and digital transformation with a focus on AI-powered content, creative leadership, and process optimization. -AI and Automation – Boosting efficiency with smart tools -Brand and Content Strategy – Scalable concepts for strong positioning -Creative Leadership – Building teams and driving innovation -Marketing and Customer Experience – Storytelling and data-driven strategies -Process Optimization – Streamlining workflows for impact

Sr. Leadership: Recruit, mentor, drive results Global Management: Ensure brand consistency Efficiency Enhancement: Streamline processes Project Lead: Drive CI, UX/UI, cross-media concepts B2B Webshop: Strategically lead redesign Collaboration Leader: Agile project leadership B2B shops: Strategic approach Company Impact Defined var. Operating Models Documented brand story in Brand Books Redesigned shops for performance Strengths Agile Leadership Organizational Development Brand Management Neuromarketing

Leadership Led an int. team of 22 FTEs Coordinated globally, ensuring strategic alignment Streamlined processes for efficient execution Spearheaded design development Demonstrated agile leadership Company Impact Strategically led global redesign + rollout of div. shops Guided a transformation with A/B testing Strengths Remote Leadership Skills A/B Testing Proficiency Customer-Centric Approach Neuromarketing/UX/UI Style Guide Implementation Global Redesign Expertise Statistics & Evaluation Adserver Admin

bitiba Transformation Story: Journey to Higher Leadership Leadership: -Led complete web transformation and CD in 2015. -Crafted and implemented a lasting layout that stands the test of time. -Stepped in, directing the project successfully. -Emerged as a leader, pivotal in my career. Company Impact: -Managed ongoing design enhancements for bitiba. -Success led to autonomy and growth, becoming the department design lead. Strength: -Achieved triumphant outcome, surpassing agency's expertise.

Matina Journey: A Decade of Visual Excellence Leadership -Transitioned from freelance illustrator to a pivotal role within MATINA -Illustrating & shaping of the flagship private-label ranges "Lukullus, -Greenwoods, Dog Snagger & Briantos" Company Impact -Brand storytelling for MATINA, leaving an enduring mark on visual identity -Contributed to the success of owned brands Strength -Illustrated and shaped the visual identity, showcasing versatility -Defined brand-world experiences for MATINA's div. brands

Leadership - Lead a dynamic promotional design team - Later led the entire design dep. incl. 22 FTE + overseeing freelancers - Pivotal role in making the department a key player in zooplus's Company Impact - Managed global ad servers & promotions for 44 shops - Pivotal role in making the department a key player within the company Strength -Strategic Leadership -Global Ad Server Admin -Team Growth -Project Keeper -Online & e-Mail Marketing Expertise -Illustration Skills -Statistical Evaluation Proficiency

I directed a dynamic team, shaping 4 annual city magazines for all German cities. Leadership: - Art Direction - Coordination of large div. team Responsibilities: -Design & Conception -Typography -Photography -Photocomposing -Final Artwork -Web Design -Customer-Care -Ad-Sales, Marketing Company Impact: -Magazine: 250 pages | 50,000 copies | Quarterly -TODAY Newspaper -Trade Fair Stand Design Strength: - Leadership Discovery - Team Coordination & Development - Trade Fair Stand: Customer Liaison & Support

During my tenure as Art Director, I excelled in delivering creative brilliance for pharmaceuticals and healthcare. I managed div. projects, from layouts to medical illustrations, maintaining direct client contact and collaborating with management. Responsibilities: Layouts & Conception CI & CD-Design Medical & Mood Illustrations Final & Print Design Presentation Design Projects: Tysabri, Biogen Idec Health Care, Bayer Venofer, Fresenius SANDOZ, Hexal Clients: Astellas Pfizer AMGEN IPSEN URGO Biogen Idec

I crafted top-selling greeting cards by capturing moments and designing visually stunning imagery, contributing to brand identity and the company's success. Responsibilities: - Photography - Photo Retouching - Compositions & Design - Final Artwork Company Impact: - Uniquely individual greeting cards. - Showcasing technical skills, trend awareness, and project leadership Strength: - Contributed significantly to Merci-Cards' success with a commitment to creative excellence and building brand identity.

As an sr. illustrator, I contributed creative skills to A.A. mission, starting from winning a contest during my academy days. FIRST PRICE: Winning among all students showcased my prowess, securing opportunities to support A.A. noble cause. Later I voluntarily offered illustrations for free, reinforcing my commitment to their mission. This ongoing dedication drives my connection to the organization and their cause, fostering a lasting commitment to support their impactful initiatives for animal welfare.

The HIPP campaign, marked a pivotal phase in my carrier, demonstrating strategic creativity & impactful work. Highlight Project HIPP Adequate Enteral Nutrition for Newborns Promotion Line: Led the creative process from concept to execution Strategic Impact: A landmark project for a key client showcasing strategic creativity Projects: Executed div. projects for large clients: Fresenius, Novartis, & GlaxoSmithKline Key Responsibilities: Conception to Fine Arts CI & CD Design Medical & Mood Illustrations

A2 Poster Illustration: Captivating poster for 'Apotheken Umschau', enhancing the magazine's visual appeal in pharmacies. Mood-Picture Illustrations: Created detailed and realistic mood pictures elevating the magazine. Final Artwork: Ensured meticulous & professional finishing to all illustrations. Project Highlights: My tenure was marked by artistic commitment, notably enhancing 'Apotheken Umschau's visual identity. Though brief, it was a meaningful journey enriching my ongoing artistic pursuit.

As an Illustrator at Ravensburger Group, I undertook a remarkable project to illustrate an entire children's book titled "Mein kunterbuntes Liederbuch." Project Highlights: - Amazon Ranking 2007: Top 100 on Amazon - Customer Reviews: 5.0 rating, a testament to the book's appeal & quality - Selling Period: 2007 – 2014 Book Details: - Target Group: Young families - Publisher: Ravensburger Group - Age: 2 – 4 years - 24 Pages - Published 3x I take pride that the book became a long-time top seller on Amazon.

I significantly contributed to enhancing the visual identity of this luxury living store. This role immersed me in diverse fields, spanning design and in-house aesthetics. Responsibilities: -Spearheaded design for luxury clients, esp. Stressless -Designed for var. print mediums (in-house/out-of-home ads) -Interior Design: Curated house presentations Achievements: -Crafted a catalog (5000 pages) -Created impactful campaigns for luxury brands This experience ignited a lifelong passion for interior design.

Renowned as the go-to illustrator, I brought joy to diverse projects with a unique style. Impact: Versatile Illustrations: Crafted distinctive illustrations for various occasions, introducing key characters and a signature comic style. Design Expansion: Extended creativity beyond cards to diverse design projects, showcasing versatile visual storytelling. This experience not only pushed artistic boundaries but also highlighted the value of collaboration and the enduring impact of long-term relationships.

Designer & Photographer closely collaborating with M. Wegler. Impact: -Design & Setup: Orchestrated diverse photoshoot setups, blending aesthetics and technical acumen -Studio Management: Oversaw technical aspects for seamless operations -Shoots: Actively executed shoots, showcasing versatile management -Digital Expertise: Managed workflow, enhancing visual appeal through retouching and fine art -Photography Development: Merged childhood passion and academic knowledge, strengthening skills for future roles

Starting my post-grad journey, I joined FJR, handpicked by the CEO during the graduation festival. Contributions -Versatility Across Departments: Diverse roles, gaining a holistic understanding -Evolution to Project Keeper: Transitioned, showcasing adaptability & growth -Active Daily Sprint Participation: Fostering collaboration -Pitch Team: Providing creative solutions Clients Mercedes Benz BMW Südzucker Generali OMV Bamboo Garden K&L The experience at FJR honed skills, fostering lasting friendships.

Design, Creation, Illustration, Marketing (BWL), Photographer, UX/UI, Repro, Finearts