Jasmin Ruhland

Hands-on operations role in high-frequency e-grocery, taken during a deliberate transition phase. Promoted to Shift Lead within four months, with full decision authority over operational escalations and prioritisation under real-time pressure – operational grounding that complements two decades of strategic leadership.

Strategic partner to the CEO across a fast-growing multi-brand e-commerce portfolio. Hired as Executive Creative Director, promoted to Chief of Staff within three months. Owned operational scaling, talent architecture, and cross-functional execution org-wide. Role dissolved in a company-wide restructuring, unrelated to performance.

Interim turnaround mandate: full operational and commercial leadership of a digital agency in crisis. Rebuilt the organisation end-to-end and returned it to profitability within six months. Exited on completion of the mandate.

Headhunted from zooplus to build and lead the Creative function across a scaling pet-commerce portfolio. Owned brand and UX across all subsidiaries, from CI standards and operating models to conversion-focused redesigns of brand shops and product pages. Built an international team with lasting retention; contributed to M&A integration and a cross-functional ESG programme on the people and process side.

Promotion into full leadership of the international design organisation, with full disciplinary responsibility across multiple European hubs — Creative Director scope under the Senior Art Director title. Led the cross-functional redesign and rollout across 30+ markets, alongside the full relaunch of the group's bitiba brand. Structures built then stayed in operation for years.

Joined Europe's leading pet-commerce platform and grew into design leadership during a foundational decade. Led the DACH design team out of Munich, owning commercial and promotional design across the group's shops. Shaped the visual identity and brand worlds of its private labels — among them Lukullus and Wolf of Wilderness — from packaging to dedicated brand-shop experiences.

Where the leadership track began, early and close to the top. At New In The City, I led directly under the CEO across design, editorial production, ad sales and trade fairs, scaling a quarterly from one to four city editions. The decade across agencies, publishers and retail spanned blue-chip clients – Mercedes-Benz, BMW, Bayer, Pfizer, Fresenius, Karstadt (Stressless), Südzucker – building the cross-industry range I operate from today.

Design, Creation, Illustration, Marketing (BWL), Photographer, UX/UI, Repro, Finearts