
Jasmin Ruhland
Skills
Timeline
Professional experience for Jasmin Ruhland
As Chief of Staff, I strategically partner with CEOs and the executive team, driving operational excellence and cross-departmental collaboration to achieve company goals. Operational Oversight: Daily operations align with objectives, optimizing processes. Decision Support: Provide insights for decision-making. Project Management: Lead key projects to successful implementation. Team Leadership: Build and lead high-performing teams. Risk Management: Identify and mitigate risks, capitalize on opportunities.
- 8 months, Oct 2022 - May 2023
Executive Creative Director / Department Lead Marketing
DEXSA Marketing
Head of Department: Leading Design, Marketing & IT Drive Performance: Exceed growth targets Collaborate with Stakeholders: Align marketing with business Enhance Processes: Optimize processes for topquality output Attract Talent: Recruit, mentor an exceptional team Resource Allocation: Optimize for high-quality output Foster Collaboration: Cultivate teamwork Establish Standards: Set & refine benchmarks Clients: Cultivate key relationships Strengths: Relationship-Building Design Expert Entrepreneurial Spirit
- 4 years and 11 months, Jan 2018 - Nov 2022Alphapet Ventures GmbH
Lead Online Design / Creative Director
Sr. Leadership: Recruit, mentor, drive results Global Management: Ensure brand consistency Efficiency Enhancement: Streamline processes Project Lead: Drive CI, UX/UI, cross-media concepts B2B Webshop: Strategically lead redesign Collaboration Leader: Agile project leadership B2B shops: Strategic approach Company Impact Defined var. Operating Models Documented brand story in Brand Books Redesigned shops for performance Strengths Agile Leadership Organizational Development Brand Management Neuromarketing
- 3 years and 4 months, Sep 2014 - Dec 2017
Senior Art Director / Lead Design
zooplus AG
Leadership Led an int. team of 22 FTEs Coordinated globally, ensuring strategic alignment Streamlined processes for efficient execution Spearheaded design development Demonstrated agile leadership Company Impact Strategically led global redesign + rollout of div. shops Guided a transformation with A/B testing Strengths Remote Leadership Skills A/B Testing Proficiency Customer-Centric Approach Neuromarketing/UX/UI Style Guide Implementation Global Redesign Expertise Statistics & Evaluation Adserver Admin
- 7 years and 6 months, Jul 2010 - Dec 2017
Senior Art Director / Lead Design
bitiba GmbH
bitiba Transformation Story: Journey to Higher Leadership Leadership: -Led complete web transformation and CD in 2015. -Crafted and implemented a lasting layout that stands the test of time. -Stepped in, directing the project successfully. -Emerged as a leader, pivotal in my career. Company Impact: -Managed ongoing design enhancements for bitiba. -Success led to autonomy and growth, becoming the department design lead. Strength: -Achieved triumphant outcome, surpassing agency's expertise.
- 10 years and 6 months, Jul 2007 - Dec 2017
Brand Design / Illustrator / Packaging Designer
Matina GmbH
Matina Journey: A Decade of Visual Excellence Leadership -Transitioned from freelance illustrator to a pivotal role within MATINA -Illustrating & shaping of the flagship private-label ranges "Lukullus, -Greenwoods, Dog Snagger & Briantos" Company Impact -Brand storytelling for MATINA, leaving an enduring mark on visual identity -Contributed to the success of owned brands Strength -Illustrated and shaped the visual identity, showcasing versatility -Defined brand-world experiences for MATINA's div. brands
- 4 years and 4 months, Jun 2010 - Sep 2014
Art Director / Lead Design
zooplus AG
Leadership - Lead a dynamic promotional design team - Later led the entire design dep. incl. 22 FTE + overseeing freelancers - Pivotal role in making the department a key player in zooplus's Company Impact - Managed global ad servers & promotions for 44 shops - Pivotal role in making the department a key player within the company Strength -Strategic Leadership -Global Ad Server Admin -Team Growth -Project Keeper -Online & e-Mail Marketing Expertise -Illustration Skills -Statistical Evaluation Proficiency
- 5 years and 8 months, Apr 2005 - Nov 2010
Art Director / Section Lead
New In The City / Verlag & Werbeagentur
I directed a dynamic team, shaping 4 annual city magazines for all German cities. Leadership: - Art Direction - Coordination of large div. team Responsibilities: -Design & Conception -Typography -Photography -Photocomposing -Final Artwork -Web Design -Customer-Care -Ad-Sales, Marketing Company Impact: -Magazine: 250 pages | 50,000 copies | Quarterly -TODAY Newspaper -Trade Fair Stand Design Strength: - Leadership Discovery - Team Coordination & Development - Trade Fair Stand: Customer Liaison & Support
- 1 year and 1 month, Jul 2009 - Jul 2010
Art Director
Medizin und Markt / Werbeagentur & PR
During my tenure as Art Director, I excelled in delivering creative brilliance for pharmaceuticals and healthcare. I managed div. projects, from layouts to medical illustrations, maintaining direct client contact and collaborating with management. Responsibilities: Layouts & Conception CI & CD-Design Medical & Mood Illustrations Final & Print Design Presentation Design Projects: Tysabri, Biogen Idec Health Care, Bayer Venofer, Fresenius SANDOZ, Hexal Clients: Astellas Pfizer AMGEN IPSEN URGO Biogen Idec
- 2 years and 6 months, Jan 2008 - Jun 2010
Photographer & Greeting Card Designer
Merci-Card e.G. / Online Shop & Store
I crafted top-selling greeting cards by capturing moments and designing visually stunning imagery, contributing to brand identity and the company's success. Responsibilities: - Photography - Photo Retouching - Compositions & Design - Final Artwork Company Impact: - Uniquely individual greeting cards. - Showcasing technical skills, trend awareness, and project leadership Strength: - Contributed significantly to Merci-Cards' success with a commitment to creative excellence and building brand identity.
- 8 years and 2 months, Jan 2002 - Feb 2010
Annual Illustrations of Key-Visuals
Animals Angels e. V.
As an sr. illustrator, I contributed creative skills to A.A. mission, starting from winning a contest during my academy days. FIRST PRICE: Winning among all students showcased my prowess, securing opportunities to support A.A. noble cause. Later I voluntarily offered illustrations for free, reinforcing my commitment to their mission. This ongoing dedication drives my connection to the organization and their cause, fostering a lasting commitment to support their impactful initiatives for animal welfare.
- 6 months, Nov 2008 - Apr 2009
Grafik-Design
Pharmaconcept / Werbeagentur
The HIPP campaign, marked a pivotal phase in my carrier, demonstrating strategic creativity & impactful work. Highlight Project HIPP Adequate Enteral Nutrition for Newborns Promotion Line: Led the creative process from concept to execution Strategic Impact: A landmark project for a key client showcasing strategic creativity Projects: Executed div. projects for large clients: Fresenius, Novartis, & GlaxoSmithKline Key Responsibilities: Conception to Fine Arts CI & CD Design Medical & Mood Illustrations
- 2 months, Sep 2007 - Oct 2007
Illustrator - Artist
Wort & Bild Verlag GmbH & Co KG
A2 Poster Illustration: Captivating poster for 'Apotheken Umschau', enhancing the magazine's visual appeal in pharmacies. Mood-Picture Illustrations: Created detailed and realistic mood pictures elevating the magazine. Final Artwork: Ensured meticulous & professional finishing to all illustrations. Project Highlights: My tenure was marked by artistic commitment, notably enhancing 'Apotheken Umschau's visual identity. Though brief, it was a meaningful journey enriching my ongoing artistic pursuit.
- 1 year and 6 months, Jan 2006 - Jun 2007
Illustrator / Artist
F.X. Schmid Verlag / Ravensburger Group
As an Illustrator at Ravensburger Group, I undertook a remarkable project to illustrate an entire children's book titled "Mein kunterbuntes Liederbuch." Project Highlights: - Amazon Ranking 2007: Top 100 on Amazon - Customer Reviews: 5.0 rating, a testament to the book's appeal & quality - Selling Period: 2007 – 2014 Book Details: - Target Group: Young families - Publisher: Ravensburger Group - Age: 2 – 4 years - 24 Pages - Published 3x I take pride that the book became a long-time top seller on Amazon.
- 1 year and 1 month, Dec 2005 - Dec 2006
Graphic-Designer / Interior Design / Room Design
Karstadt Einrichtungshaus München
I significantly contributed to enhancing the visual identity of this luxury living store. This role immersed me in diverse fields, spanning design and in-house aesthetics. Responsibilities: -Spearheaded design for luxury clients, esp. Stressless -Designed for var. print mediums (in-house/out-of-home ads) -Interior Design: Curated house presentations Achievements: -Crafted a catalog (5000 pages) -Created impactful campaigns for luxury brands This experience ignited a lifelong passion for interior design.
- 4 years and 6 months, Jul 2002 - Dec 2006
Illustrator / Artist / Designer
Artikel 8 Büro - Werbeagentur
Renowned as the go-to illustrator, I brought joy to diverse projects with a unique style. Impact: Versatile Illustrations: Crafted distinctive illustrations for various occasions, introducing key characters and a signature comic style. Design Expansion: Extended creativity beyond cards to diverse design projects, showcasing versatile visual storytelling. This experience not only pushed artistic boundaries but also highlighted the value of collaboration and the enduring impact of long-term relationships.
- 1 year, Jan 2005 - Dec 2005
Graphic Designer & Photographer
Monika Wegler-Fotostudio + HEYE-Verlag
Designer & Photographer closely collaborating with M. Wegler. Impact: -Design & Setup: Orchestrated diverse photoshoot setups, blending aesthetics and technical acumen -Studio Management: Oversaw technical aspects for seamless operations -Shoots: Actively executed shoots, showcasing versatile management -Digital Expertise: Managed workflow, enhancing visual appeal through retouching and fine art -Photography Development: Merged childhood passion and academic knowledge, strengthening skills for future roles
- 1 year and 1 month, Dec 2004 - Dec 2005
Grafik-Design
FJR-Werbeagentur
Starting my post-grad journey, I joined FJR, handpicked by the CEO during the graduation festival. Contributions -Versatility Across Departments: Diverse roles, gaining a holistic understanding -Evolution to Project Keeper: Transitioned, showcasing adaptability & growth -Active Daily Sprint Participation: Fostering collaboration -Pitch Team: Providing creative solutions Clients Mercedes Benz BMW Südzucker Generali OMV Bamboo Garden K&L The experience at FJR honed skills, fostering lasting friendships.
Educational background for Jasmin Ruhland
- Current 1 year and 8 months, since Jul 2023
Business Economics
iu International University
- 3 years and 11 months, Sep 2000 - Jul 2004
Certified Advertising & Communication Graphic Designer - in Modern Media, Illustrations, UX/UI
Grafik-Design Academy - Alois Senefelder - Munich
Design, Creation, Illustration, Marketing (BWL), Photographer, UX/UI, Repro, Finearts
Languages
German
First language
Portuguese
Fluent
English
Fluent
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