Jasmin Ruhland

ist verfügbar. ✅

Bis 2023, Executive Creative Director / Department Lead Marketing, DEXSA Marketing

Eichenau, Germany

About me

Experienced Head of Department with a proven track record in driving business growth and surpassing targets, deeply passionate about impactful design and cultivating a design-driven corporate culture. I excel in inspirational leadership, strategic optimization, talent development, seamless collaboration, innovation, and establishing enduring client relationships.

Skills

Graphic-Design
Adobe Photoshop Artist
Illustrations
Online-Marketing
Advertising & Promotions
e-Mail-Marketing
Content-Management-Systems
Joomla
Magento
Adserver Administration
Sense of trends
Social Media
Social Skills
Teamlead
Teambuilding
Global Business
Intercultural Communication
E-Commerce
Marketing
Arts
Sculpting
Customer Care
Adobe Series
Mac
Microsoft Office
Interessante Jobs und Projekte für fest angestellt
Primiere
After Effects
Disziplinarischer Lead
disciplinary lead
Emarsys
Wordpress
HTML5
Java-Script
CSS
Process Optimization
Teamwork
Networking
Concept based art
Project Leadership
Presentation
Client orientated
adaptive
Modern Media
Design
Responsive Webdesign
Neuromarketing
CMS Development
Customer Journey
B2B
B2C
Project Management
Cross-Selling
crossengage
Makaira
Elementor
Customer Relationship Management
Customer service
Agile Project Management
Scrum
KANBAN
OKR
marketing
E-Mail Marketing
Online Marketing
Affiliate Marketing
Recruiting
Recruiting Campaigns
Employer Branding
brand building
Image Sites
Landingpage Design
Umgang mit Content-Management-Systemen
Adaptive Services Grid
Responsive web design
Media Planning
Rich Media
Target group definition
A/B testing
Recommendation Marketing
SMO
Rich Content
Database Marketing
Lifecycle Campaign
Merchand
Merchandising
Content Strategy
Brand Heritage
Markenarchitektur
Markenkommunikation
USP
Zielgruppen-Segmentierung
Zielgruppen-Segmentierung
Persona-Definition
Suchmaschinenmarket
Suchmaschinenmarketing
Sales-Marketing
Content Marketing
Key Visual
Key Message
Tonality
Tonality
Corporate Design
Brand Books
Corporate Manuals
Markenpositionierung
Marken Vision & Mission
Markenidenti
Markenidentität
Analyse
Strategisch
Strategische Planung
Kreation
Kommunikation
Ergebnisorien
Ergebnisorientierung
Mittelständische Unternehmen
Handwerk
CI
CD
Corporate Identity
Corporate Identity/Corporate Design
Management
Web
Führung
User Experience
Video
Fotografie
Mediengestaltung

Timeline

Professional experience for Jasmin Ruhland

  • 8 months, Oct 2022 - May 2023

    Executive Creative Director / Department Lead Marketing

    DEXSA Marketing

    Head of Department: Leading Design, Marketing & IT Drive Performance: Exceed growth targets Collaborate with Stakeholders: Align marketing with business Enhance Processes: Optimize processes for topquality output Attract Talent: Recruit, mentor an exceptional team Resource Allocation: Optimize for high-quality output Foster Collaboration: Cultivate teamwork Establish Standards: Set & refine benchmarks Clients: Cultivate key relationships Strengths: Relationship-Building Design Expert Entrepreneurial Spirit

  • 4 years and 11 months, Jan 2018 - Nov 2022

    Lead Online Design / Creative Director

    Alphapet Ventures GmbH

    Sr. Leadership: Recruit, mentor, drive results Global Management: Ensure brand consistency Efficiency Enhancement: Streamline processes Project Lead: Drive CI, UX/UI, cross-media concepts B2B Webshop: Strategically lead redesign Collaboration Leader: Agile project leadership B2B shops: Strategic approach Company Impact Defined var. Operating Models Documented brand story in Brand Books Redesigned shops for performance Strengths Agile Leadership Organizational Development Brand Management Neuromarketing

  • 3 years and 4 months, Sep 2014 - Dec 2017

    Senior Art Director / Lead Design

    zooplus AG

    Leadership Led an int. team of 22 FTEs Coordinated globally, ensuring strategic alignment Streamlined processes for efficient execution Spearheaded design development Demonstrated agile leadership Company Impact Strategically led global redesign + rollout of div. shops Guided a transformation with A/B testing Strengths Remote Leadership Skills A/B Testing Proficiency Customer-Centric Approach Neuromarketing/UX/UI Style Guide Implementation Global Redesign Expertise Statistics & Evaluation Adserver Admin

  • 7 years and 6 months, Jul 2010 - Dec 2017

    Senior Art Director / Lead Design

    bitiba GmbH

    bitiba Transformation Story: Journey to Higher Leadership Leadership: -Led complete web transformation and CD in 2015. -Crafted and implemented a lasting layout that stands the test of time. -Stepped in, directing the project successfully. -Emerged as a leader, pivotal in my career. Company Impact: -Managed ongoing design enhancements for bitiba. -Success led to autonomy and growth, becoming the department design lead. Strength: -Achieved triumphant outcome, surpassing agency's expertise.

  • 10 years and 6 months, Jul 2007 - Dec 2017

    Brand Design / Illustrator / Packaging Designer

    Matina GmbH

    Matina Journey: A Decade of Visual Excellence Leadership -Transitioned from freelance illustrator to a pivotal role within MATINA -Illustrating & shaping of the flagship private-label ranges "Lukullus, -Greenwoods, Dog Snagger & Briantos" Company Impact -Brand storytelling for MATINA, leaving an enduring mark on visual identity -Contributed to the success of owned brands Strength -Illustrated and shaped the visual identity, showcasing versatility -Defined brand-world experiences for MATINA's div. brands

  • 4 years and 4 months, Jun 2010 - Sep 2014

    Art Director / Lead Design

    zooplus AG

    Leadership - Lead a dynamic promotional design team - Later led the entire design dep. incl. 22 FTE + overseeing freelancers - Pivotal role in making the department a key player in zooplus's Company Impact - Managed global ad servers & promotions for 44 shops - Pivotal role in making the department a key player within the company Strength -Strategic Leadership -Global Ad Server Admin -Team Growth -Project Keeper -Online & e-Mail Marketing Expertise -Illustration Skills -Statistical Evaluation Proficiency

  • 5 years and 8 months, Apr 2005 - Nov 2010

    Art Director / Section Lead

    New In The City / Verlag & Werbeagentur

    I directed a dynamic team, shaping 4 annual city magazines for all German cities. Leadership: - Art Direction - Coordination of large div. team Responsibilities: -Design & Conception -Typography -Photography -Photocomposing -Final Artwork -Web Design -Customer-Care -Ad-Sales, Marketing Company Impact: -Magazine: 250 pages | 50,000 copies | Quarterly -TODAY Newspaper -Trade Fair Stand Design Strength: - Leadership Discovery - Team Coordination & Development - Trade Fair Stand: Customer Liaison & Support

  • 1 year and 1 month, Jul 2009 - Jul 2010

    Art Director

    Medizin und Markt / Werbeagentur & PR

    During my tenure as Art Director, I excelled in delivering creative brilliance for pharmaceuticals and healthcare. I managed div. projects, from layouts to medical illustrations, maintaining direct client contact and collaborating with management. Responsibilities: Layouts & Conception CI & CD-Design Medical & Mood Illustrations Final & Print Design Presentation Design Projects: Tysabri, Biogen Idec Health Care, Bayer Venofer, Fresenius SANDOZ, Hexal Clients: Astellas Pfizer AMGEN IPSEN URGO Biogen Idec

  • 2 years and 6 months, Jan 2008 - Jun 2010

    Photographer & Greeting Card Designer

    Merci-Card e.G. / Online Shop & Store

    I crafted top-selling greeting cards by capturing moments and designing visually stunning imagery, contributing to brand identity and the company's success. Responsibilities: - Photography - Photo Retouching - Compositions & Design - Final Artwork Company Impact: - Uniquely individual greeting cards. - Showcasing technical skills, trend awareness, and project leadership Strength: - Contributed significantly to Merci-Cards' success with a commitment to creative excellence and building brand identity.

  • 8 years and 2 months, Jan 2002 - Feb 2010

    Annual Illustrations of Key-Visuals

    Animals Angels e. V.

    As an sr. illustrator, I contributed creative skills to A.A. mission, starting from winning a contest during my academy days. FIRST PRICE: Winning among all students showcased my prowess, securing opportunities to support A.A. noble cause. Later I voluntarily offered illustrations for free, reinforcing my commitment to their mission. This ongoing dedication drives my connection to the organization and their cause, fostering a lasting commitment to support their impactful initiatives for animal welfare.

  • 6 months, Nov 2008 - Apr 2009

    Grafik-Design

    Pharmaconcept / Werbeagentur

    The HIPP campaign, marked a pivotal phase in my carrier, demonstrating strategic creativity & impactful work. Highlight Project HIPP Adequate Enteral Nutrition for Newborns Promotion Line: Led the creative process from concept to execution Strategic Impact: A landmark project for a key client showcasing strategic creativity Projects: Executed div. projects for large clients: Fresenius, Novartis, & GlaxoSmithKline Key Responsibilities: Conception to Fine Arts CI & CD Design Medical & Mood Illustrations

  • 2 months, Sep 2007 - Oct 2007

    Illustrator - Artist

    Wort & Bild Verlag GmbH & Co KG

    A2 Poster Illustration: Captivating poster for 'Apotheken Umschau', enhancing the magazine's visual appeal in pharmacies. Mood-Picture Illustrations: Created detailed and realistic mood pictures elevating the magazine. Final Artwork: Ensured meticulous & professional finishing to all illustrations. Project Highlights: My tenure was marked by artistic commitment, notably enhancing 'Apotheken Umschau's visual identity. Though brief, it was a meaningful journey enriching my ongoing artistic pursuit.

  • 1 year and 6 months, Jan 2006 - Jun 2007

    Illustrator / Artist

    F.X. Schmid Verlag / Ravensburger Group

    As an Illustrator at Ravensburger Group, I undertook a remarkable project to illustrate an entire children's book titled "Mein kunterbuntes Liederbuch." Project Highlights: - Amazon Ranking 2007: Top 100 on Amazon - Customer Reviews: 5.0 rating, a testament to the book's appeal & quality - Selling Period: 2007 – 2014 Book Details: - Target Group: Young families - Publisher: Ravensburger Group - Age: 2 – 4 years - 24 Pages - Published 3x I take pride that the book became a long-time top seller on Amazon.

  • 1 year and 1 month, Dec 2005 - Dec 2006

    Graphic-Designer / Interior Design / Room Design

    Karstadt Einrichtungshaus München

    I significantly contributed to enhancing the visual identity of this luxury living store. This role immersed me in diverse fields, spanning design and in-house aesthetics. Responsibilities: -Spearheaded design for luxury clients, esp. Stressless -Designed for var. print mediums (in-house/out-of-home ads) -Interior Design: Curated house presentations Achievements: -Crafted a catalog (5000 pages) -Created impactful campaigns for luxury brands This experience ignited a lifelong passion for interior design.

  • 4 years and 6 months, Jul 2002 - Dec 2006

    Illustrator / Artist / Designer

    Artikel 8 Büro - Werbeagentur

    Renowned as the go-to illustrator, I brought joy to diverse projects with a unique style. Impact: Versatile Illustrations: Crafted distinctive illustrations for various occasions, introducing key characters and a signature comic style. Design Expansion: Extended creativity beyond cards to diverse design projects, showcasing versatile visual storytelling. This experience not only pushed artistic boundaries but also highlighted the value of collaboration and the enduring impact of long-term relationships.

  • 1 year, Jan 2005 - Dec 2005

    Graphic Designer & Photographer

    Monika Wegler-Fotostudio + HEYE-Verlag

    Designer & Photographer closely collaborating with M. Wegler. Impact: -Design & Setup: Orchestrated diverse photoshoot setups, blending aesthetics and technical acumen -Studio Management: Oversaw technical aspects for seamless operations -Shoots: Actively executed shoots, showcasing versatile management -Digital Expertise: Managed workflow, enhancing visual appeal through retouching and fine art -Photography Development: Merged childhood passion and academic knowledge, strengthening skills for future roles

  • 1 year and 1 month, Dec 2004 - Dec 2005

    Grafik-Design

    FJR-Werbeagentur

    Starting my post-grad journey, I joined FJR, handpicked by the CEO during the graduation festival. Contributions -Versatility Across Departments: Diverse roles, gaining a holistic understanding -Evolution to Project Keeper: Transitioned, showcasing adaptability & growth -Active Daily Sprint Participation: Fostering collaboration -Pitch Team: Providing creative solutions Clients Mercedes Benz BMW Südzucker Generali OMV Bamboo Garden K&L The experience at FJR honed skills, fostering lasting friendships.

Educational background for Jasmin Ruhland

  • Current 9 months, since Jul 2023

    Business Economics

    iu International University

  • 3 years and 11 months, Sep 2000 - Jul 2004

    Certified Advertising & Communication Graphic Designer - in Modern Media, Illustrations, UX/UI

    Grafik-Design Academy - Alois Senefelder - Munich

    Design, Creation, Illustration, Marketing (BWL), Photographer, UX/UI, Repro, Finearts

Languages

  • German

    First language

  • Portuguese

    Fluent

  • English

    Fluent

Interests

Illustration
Desing
Sculpting
Fashion
Modern-Media
Wordpress
Global Business
Sports
Stock Market
Cars
Traveling
Music
Psychologie
Fotografie
E-Mobilität
Interior-Design
Digitale Trends
Trend Awareness
Art

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