Jennifer Altimore

Introduction of Social Media Platforms to Individuals (Self-Branding) and Companies . Development of strategic SM plans that co-exist with current Marketing Strategy. Building an execution plan a.k.a. plan of attack. Teaching the importance of engagement and follow-up. Love to make non-believers, believe!

Playing a key role in identifying, developing and implementing awareness and new technology into 2 multi-language sites. Live Chat, Community Boards, Feedback Tools Working closely and collaborating daily with Product Marketing, Marketing Communications, and Technical teams, to continually see new visitor growth and increased conversions. Combined site visits averaging an increase of 8% month over month, with over half of that traffic from new visitors. Measuring, analyzing and optimizing content and

Responsible for leading efforts in the development of marketing plans, data collection, competitive product comparisons, and marketing programs in cooperation with the sales team. Creation and protection of Marketing Budget in excess of $400K, including buying of media. Manage Outside Agency and use tactical skills to drive the execution of marketing programs including catalogs, brochures, sales collateral and more. Internal/external communications; assisting with developing and maintaining communications d

Responsible for the development and implementation of marketing communications plans for Foodservice Strategic Business Unit. Formulate and execute strategies that result in consistent, compelling messages that support overall business objectives and deliver on specific goals. Company liaison for company tradeshows, client visits and buying group shows. Responsible for initial client contact, analyze clients needs, partner with internal company contacts to make sure client/vendors needs are meet. Lead “Voic