Basic

Laura Nagel

Until 2021, Marketing Director, Niche-Beauty.com GmbH

Dießen am Ammersee, Germany

Skills

Content strategy
High Fashion
E-Commerce
Content-Management
Web Analytics
campaign management
Shop-Management
User Experience
Onsite Optimierung
Conversionrate Optimierung
A/B testing
Mode
Luxus
Kreativität
Fashion competence
Project Management
Marketing
Uhren
Schmuck
Jewelry
Luxury Goods
campaign planning
Kampagnenplanung
Online Kampagnen
Kampagnen-Tracking
Erfahrung
Modeproduktionen
Ad Server
CMS
Projektmanagement
Online-Shops
Shootings
Styling
Shop Management
Online Shop Management
Native advertising
Google Analytics
Onsite Optimization
Personalisierung
Personalization
Apps
App content
ecommerce
Produktmanagement
Product Management
Web-Content-Management
Content Marketing
Contentmanagement
Content
Digital Marketing
Kampagnenmanagement
Brand management
Customer Experience
User experience
User experience design
Monetate
Segmentierung
Fashion Industry
Fashion
Social Media
Social Media Marketing
Adobe Photoshop
Adobe Creative Suite
Microsoft Excel
Microsoft Word
Microsoft Office
PowerPoint
HTML
CSS
Strategie
Strategisches Marketing
Mobile Marketing
Leadership
Team leadership
Team Leader
Mobile
Desktop
Cross-channel campaigns
Gespür für Trends
Trendanalyse
Luxusgüter
Luxury brand
Fashion brand
Creativity
digital experience
Project management
UX
Devices
Conversion Optimierung
Conversion Rate
Online-Redaktion
PR

Timeline

Professional experience for Laura Nagel

  • 8 months, Aug 2020 - Mar 2021

    Marketing Director

    Niche-Beauty.com GmbH

    Gesamtverantwortung für das Marketing, CRM, Content und E-Commerce Team Planung und Steuerung des Marketing-Jahresplans und Content-Kalenders über alle Marketingkanäle Konzeptionierung, Entwicklung und Monitoring von CRM Kampagnen Evaluierung neuer Tools, Briefings und Partner zur Optimierung der operativen Prozesse Performance Monitoring und Reporting Koordination und inhaltliche Mitentwicklung des „Niche“ Print Magazins Strategische Optimierung der User Experience 

  • 2 years and 8 months, Jan 2018 - Aug 2020

    Head of Brand and Content

    Braun Hamburg

    Leading the social media, email marketing, content (copy and design) departments, as well as the in-house photo studio (approx. 17 people). Responsible for all offline and online communications towards the customer. Conception and supervising multichannel content campaigns. Leading onsite & email marketing projects for an improved customer experience and user journey. Leading change processes within the content teams for efficient daily operations, better internal communication and stronger creative output.

  • 5 months, Jul 2017 - Nov 2017

    Manager Digital Marketing Communications

    Montblanc International Holding GmbH

    Conception, planning and integration of international Marketing campaigns (digital & classic). Planning and implementation of digital content across all communication channels. Conception and supervising photo- and video productions. Responsible for quality assurance of content based on CI guidelines. Contact person for requests of all international markets and product categories. Management of partner agencies, photographers and service providers.

  • 1 year, Jul 2016 - Jun 2017

    Team Leader Content & Campaign Strategy

    mytheresa.com GmbH

    Management of creative assignments, delegation of responsibilities to relevant team members, mentorship of the team and recruiting of new team members. Responsible for inspirational, upselling, cross-selling onsite marketing campaigns. Continuously monitoring and evolving UX and content optimization through A/B testing and web analytics. Implementation of a 360° campaign strategy focusing on precise customer targeting to improve the customer experience across all channels and devices.

  • 1 year and 7 months, Dec 2014 - Jun 2016

    Senior Content Campaign Strategist

    mytheresa.com GmbH

    Built up a team of content & campaign strategy specialists. Responsible for strategic and conceptual onsite marketing activities. Managed the editorial planning by working closely with key departments such as CRM, OM, Retail and Buying. Onsite performance tracking with Google Analytics to evaluate and enhance company performance and turnover. Optimized the internal content management processes and game plan by introducing new working structures and a concept for a new CMS system.

  • 1 year and 2 months, Nov 2013 - Dec 2014

    Fashion Editor | Shop Management

    mytheresa.com GmbH

    Translated strategies into compelling, promotional and innovative creative concepts that engage the customer, drive traffic, increase the conversion rate and continue to build the brand’s relevance and desirability. Introduced content analytics to optimize the quality of all onsite placements. Responsible for the onsite ad server (Google DoubleClick) and CMS. Improved and oversaw user experience projects making sure they are aligned with luxury fashion standards and are on brand.

  • 2 years and 1 month, Nov 2011 - Nov 2013

    Fashion Editor

    mytheresa.com GmbH

    Responsible for the creative content development and product selection for weekly editorial, commercial onsite and email marketing campaigns, still-life photo shoots and other seasonal creative content by working closely with buying, retail, copy and graphic design departments.Coordinated and produced high-end luxury fashion imagery for editorials and campaigns.

  • 4 years and 2 months, Aug 2007 - Sep 2011

    Fashion Assistant

    ELLE Magazine

    Pre- and on-set assistance to fashion editors on shooting imagery. Editorial responsibility for accessory & fine jewellery features and production of editorial and still-life stories. Keeping up with the latest trends and maintaining industry contacts while attending fashion weeks (Berlin, Milan) and international exhibitions.

  • 3 months, Jan 2007 - Mar 2007

    Fashion Intern

    ELLE

    Assisted fashion editors in preparing shooting and follow-up work. Researched trends, products and imagery.

  • 3 months, Jan 2006 - Mar 2006

    Grafik, Bildredaktion, Moderedaktion

    MADAME

    Interning in the graphic department by assisting the design team. Image research and layout of compelling magazine pages in InDesign.

Educational background for Laura Nagel

  • Modejournalismus

    Akademie Mode & Design, München

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

  • French

    Basic

  • Italian

    Basic

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