Jennifer Moyzio

- Campaign management and execution across all Performance Marketing channels (Social Media, Display, Search, CRM) - Definition of online KPIs and optimization of campaigns to reach set targets - implementation of tracking solutions to ensure full funnel tracking and ROI measurement - Data Driven Marketing through all channels and activations

• Responsible for 15 different indoor attractions of five different brands in Germany and Austria: SEA LIFE, LEGOLAND Discovery Centre, Madame Tussauds, The Dungeons, Little BIG City • Marketing strategy and budget planning • Performance Marketing campaigns on national and local level to drive revenue • CRM • Social Media Marketing organic and paid • Design and execution of yearly print materials

• Identify, develop and evaluate marketing strategies for all events including budget planning and control to drive repeat visitation • Develop and execute the schools marketing plan • Strong promotions to increase brand awareness in the market • Collaboration with PR, media and creative agencies to deliver timed and targeted marketing activities • Planning, executing and analysing of strategic and tactical marketing activities • Optimize web performance

2-Year Marketing Trainee Programme at Merlin Entertainments with 4 different international placements 6 months each and focus on leadership development 1st Placement Heide Park Resort, Germany 2nd Placement THORPE PARK Resort, UK 3rd Placement Global New Openings Team for EMEA, US and Europe, London 4th Placement Manchester Cluster with SEA LIFE and LEGOLAND Discovery Centre, Manchester

• Managing Public Relations and External Relations for all Madame Tussauds launches in the US and EMEA • Marketing Research for internal board papers to gain approval for new attraction launches worldwide • Developing a well-targeted marketing plan and budget plan for first Madame Tussauds in the Middle East • Development of PR toolkits for the brands Madame Tussauds, LEGOLAND Discovery Centre and SEA LIFE

• Planning, executing and evaluating all marketing activities including budget responsibility for the on-site SHARK hotel, partner hotels, the Merlin Annual Pass and local Annual Pass • Management of Short breaks agency • Developing a brand personality and brand guidelines for the local Annual Pass and the on-site hotel • Planning, executing and evaluating regular Annual Pass events • Optimizing the digital customer journey on all websites

• Strategy development for launch of a new family attraction to achieve visitor growth • Marketing plan and reporting tools for the on-site hotels with focus on revenue maximization • Managing all social media channels • Supporting national CRM and digital campaigns • Planning a key account event for the top 20 business partners

Bachelor thesis about strategies to optimize the promotion of a subsidiary by using the example of Star Cooperation Munich - analysis of current situation of the location, competitor and market analysis

As an intern in the Start-up business Porta Vacaciones I was mainly responsible for designing the website with texts in English, Spanish and German and keeping it up to date with further content. Customer service, competition analyses and planning and implementation of different Marketing channels were also important fields of activities. In addition I was involved in the writing of the business plan.

Field of activity: distribution

Two exchange semester