Jessie Dai
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Jessie Dai
- Bis heute 3 Jahre und 5 Monate, seit Dez. 2022
Supervisor Brand Communication - IQOS
Philip Morris Germany
- 9 Monate, März 2022 - Nov. 2022
Senior Executive Brand Communication - IQOS
Philip Morris Germany
- 2 Jahre und 10 Monate, Mai 2019 - Feb. 2022
RRP Portfolio Executive
Philip Morris Germany
Strategic product lifecycle management and product portfolio development of categories HEETS consumables, IQOS devices and accessories based on generated consumer insights, as well as identified business potentials. Project examples: - GTM lead incl. development of multichannel activation plans for products, such as HEETS Yellow Green, HEETS Teak and Russet and IQOS 3 DUO Lucid Teal LE - End-of-life and product campaign lead for HEETS Turquoise Selection - Communication design for product optimizations
- 1 Jahr und 9 Monate, Aug. 2017 - Apr. 2019
Commercial Trainee
Philip Morris Germany
Project development and implementation in - E-commerce & Customer-Relationship-Management (CRM) - RRP Portfolio and Media (ATL) Marketing - Food Trade Development (Sales Strategy) - Sales Field Force as Territory Executive Support, Area Düsseldorf - Customer Care Strategy and Process-Optimization in Lisbon (at service provider Teleperformance)
- 4 Monate, Apr. 2016 - Juli 2016Estée Lauder Companies
Sales Assistant Bobbi Brown Cosmetics & Jo Malone London
Preparation and analysis of sales reports for the brands Bobbi Brown Cosmetics and Jo Malone London, for internal management, field force and trade partners as base for RF-product plans and trade agreements.
Development and execution of product campaigns and events for the brand Bobbi Brown Cosmetics, including the preparation of training, online and POS material, CRM-campaigns and competitive analysis.
Organization and execution of promotions and events for trade partners, including the development of TPOSM in collaboration with agencies and production service provider.
- 7 Monate, Aug. 2014 - Feb. 2015
Central Marketing
ProSiebenSat.1 Media AG
Development and execution of B2B-communication and B2C-product campaigns for TV, digital and print, as well as internal employer branding activities.
- 7 Monate, Juli 2013 - Jan. 2014
Service, Marketing & Implementation
Siemens AG, Energy Sector
Process optimization support, by preparing audits and assessments, as well as analyzing and evaluation data.
- 3 Jahre und 4 Monate, Dez. 2009 - März 2013
Sales Advisor
New Yorker // H&M Hennes & Mauritz B.V. & Co. KG
Ausbildung von Jessie Dai
- 11 Monate, Aug. 2016 - Juni 2017
International Marketing and Brand Management
Lund University
Projektarbeiten für IKEA (Retail Management), Capio AB (Market Intelligence) und Kaibosh Co. (Online Marketing); Masterarbeit: #lifegoals - The effects of visual stimuli on online brand experience and self-discrepancy
- 6 Monate, Feb. 2014 - Juli 2014
Griffith Business School
Griffith University Gold Coast (Queensland, AUS)
Marketing - Consumer Psychology, Event Marketing and Sponsorship, Business Communication
- 3 Jahre und 10 Monate, Okt. 2011 - Juli 2015
Betriebswirtschaftslehre und Medienwissenschaft
Ruhr-Universität-Bochum
Bachelorarbeit: Trend Make Brands - Markendynamisierung als Instrument identitätsbasierter Markenführung
Sprachen
Deutsch
C2 (Verhandlungssicher / Muttersprachlich)
Chinesisch
C2 (Verhandlungssicher / Muttersprachlich)
Englisch
C1 (Fließend)
Französisch
A1-A2 (Grundkenntnisse)
Latinum
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