Jesurun Alexander

• Strategic Planning • Category Growth • Content & Design Strategy: Content creation, including SEO-optimized blogs, ad assets, and design elements • Sales and Revenue: Planned sales strategies, managed budgets, category visibility across platforms • Collaborations: Led collaborations & content planning, scriptwriting, coordinating shoots, overseeing video editing & UGC. • Performance Tracking & Analysis: Monitored & analyzed campaign performance metrics, adjusting strategies in real-time to improve ROI

• Branding: Develop Concept/Brand attributes & positioning strategy in line with Organizations guidelines • E-commerce Strategy: Monthly marketing calendars, product promotions, & designed exclusive product ranges for e-commerce partners • Revenue Growth: Revenue & market share on partner channels through strategic planning & stock replenishment • Budget Management: Marketing budget for the partners & allocate budget for season, campaign, media • P&L Management

• Directed efficient business operations. • Managed accurate P&L • Strategized & implemented marketing strategies • Spearheaded a team of digital marketers, content writers, brand collaborators & designers. • Delegated & collaborated efficient product sourcing. • Devised high engagement communication strategy, email marketing, SMS marketing & loyalty program • Influencer marketing campaigns to drive brand visibility, customer acquisition & retention