Jiaying Li

• Led the planning and execution of Hettich Night in Milan during Salone del Mobile Milano 2024, overseeing budgets, timelines, and vendor management. • Coordinated cross-border teams during interzum trade fair. • Planned and executed international exhibitions, managing booth design, exhibitor coordination, and logistics. • Created communication strategies for major events, including press releases, executive speeches, MC scripts, and media Q&A briefs in both English and Chinese.

• Designed and executed high-profile product launches and press conferences for clients including the Estee Lauder Group, Johnson & Johnson, • Media/KOL relations: including daily relationship maintenance, products seeding and content briefing. • Content development: including news release, media statement, briefing book, MC script and presentation deck. • Crisis management: including media communication, documents drafting, media monitoring.

• Designed and executed high-profile product launches and press conferences for clients including the 2020 Dubai Expo (China Roadshow), 2019 Abu Dhabi Special Olympics, and the Italian Trade Agency, etc. • Led the end-to-end process for international events and managed event communication strategies, branding, and media relations. • Drafted executive speeches for C-level leaders, created bilingual press releases, and developed media Q&A briefings to ensure successful communication during major events.

• Designed and executed high-profile product launches and press conferences for clients including the L'Oréal Group, Fedex, Continential etc. • Led the end-to-end process for international events and managed event communication strategies, branding, and media relations. • Drafted executive speeches for C-level leaders, created bilingual press releases, and developed media Q&A briefings to ensure successful communication during major events.