Omar Guennoun

-On‑page, off‑page & technical SEO optimization (keyword research, link building, meta tags). -Social media marketing: content creation, trend analysis & KPI tracking (engagement, reach). -SEM campaign management on Google Ads, LinkedIn Ads & Facebook Ads via dedicated dashboards for ROI optimization. -Digital benchmarking & competitive analysis of websites and social media channels. -Monthly X‑Newsletter production: audience segmentation, copywriting, A/B testing & performance reporting

-Launching a new project; creating an Instagram page "Mwnlifestyle" (+10k followers). -Developed and published engaging, platform‑specific social media content to maximize audience impact and engagement. -Monitored and analyzed social media KPIs (engagement rate, follower growth, post reach) to optimize content strategy. -Established strategic partnerships with influencers and brands to boost channel visibility.

-Monitored and analyzed marketing campaign performance. -Built and maintained CRM databases to enhance prospect targeting and segmentation. -Designed and executed targeted emailing and phone campaigns to drive lead generation and engagement.