Joanneke Visser

Angestellt, Regional Head of Digital Services - Europe, Russia, India, Africa, Amway GmbH

Munich, Germany


Marketing Strategy
Digital Transformation
Commercial Planning & Delivery
Customer Experience
Digital Strategy
Online Development & Digital Content
Brand & Marketing Communications
Social Media
Program Management
Change Management
Staff Development
Stakeholder Management
Design Thinking
Business Development
Agile Methodologies
Product Management
UX/UI Design
Market segmentation
Customer Care e-Services
Digital Marketing
Innovation Strategy
Digital Analytics


Professional experience for Joanneke Visser

  • Current 9 years and 5 months, since Jun 2014

    Regional Head of Digital Services - Europe, Russia, India, Africa

    Amway GmbH

    -Delivered Digital Transformation Strategy, key areas: UX/UI, Product Management, Analytics + Operations; 4-year framework + annual operating plans across 30+ markets in Europe, Africa, Russia + India -Implemented new omni-channel solution to deliver e-Commerce experience -Completed user-centred strategic redesign of 30 local websites to support B2B + B2C -Drove new Digital Services Operating Model to deliver flexible + efficient services -Optimised product portfolio, incl. m-commerce + IoT apps

  • 2 years and 9 months, Sep 2011 - May 2014

    Senior Global Online Manager

    Vodafone Group Services Limited

    Responsible at international level for identification of commercial online improvements and developing digital and online strategy, programs and content.

  • 1 year and 8 months, Apr 2010 - Nov 2011

    Global Online Product and Content Manager

    Vodafone Group Services Limited

    Managed online performance, interactive device content and online data tools to develop capability portfolio and deliver online acceleration strategy and online targets.

  • 1 year and 2 months, Sep 2009 - Oct 2010

    Global Digital Marketing Manager

    Vodafone Group Services Limited

    Delivered B2B Online Strategy including social media and website redesign for Vodafone Business brand and Thought Leadership programme, placing digital at the centre of an integrated marketing communications framework.

  • 4 years and 11 months, Nov 2004 - Sep 2009

    Senior Manager Brand & Marketing Communications

    Vodafone Netherlands

    Member of management team and responsible for all ATL and Enterprise Brand and Marketing Communications.

  • 1 year and 10 months, Feb 2003 - Nov 2004

    Head of Marketing Communications

    Maxeda (formerly Vendex KBB, Cards & Financial Services)

    Managed team to develop and deliver marketing campaigns, collateral and POS for launch of personal financial products in retail channel for three main brands (HEMA, Bijenkorf, V&D).

  • 1 year and 1 month, Jan 2002 - Jan 2003

    Team Manager Marketing & Control

    Rabobank Nederland

    Team manager, developed and managed marketing communications plans. Identified opportunities through customer data analysis and implemented (direct) marketing activities for regional market and customer segments.

  • Senior Marketing, Digital Transformation & Customer Experience Consultant


Educational background for Joanneke Visser

  • 5 years and 10 months, Sep 1988 - Jun 1994

    European Studies

    University of Amsterdam

    Economics, English, Italian, Psychology. Thesis on Italian Politics and European Beer Market.


  • English

    First language

  • Dutch

    First language

  • Italian


  • German


  • French


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